Audiobook and ebook services:Which are searched most?
In September 2026, Kindle was the most searched among audiobook and ebook services worldwide, with an estimated 3.4M branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the audiobook and ebook services people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Audible, Kobo, Libby, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Audible | Kobo | Libby | Storytel |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.5% | 9.5% | 7.7% | 4.2% |
| Nov 2025 | 51.7% | 28.3% | 10.4% | 5.7% | 3.8% |
| Dec 2025 | 50.6% | 27.7% | 12.4% | 5.6% | 3.7% |
| Jan 2026 | 48.9% | 26.8% | 11.9% | 8% | 4.4% |
| Feb 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Mar 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| Apr 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| May 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Jun 2026 | 50% | 27.3% | 12.3% | 6.7% | 3.7% |
| Jul 2026 | 49.6% | 27.1% | 12.2% | 6.7% | 4.5% |
| Aug 2026 | 47.6% | 26% | 14.2% | 7.8% | 4.3% |
| Sep 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 3.4M | 0% | +1.2 points | |
| 2, held 2nd | 26.7% | 1.8M | 0% | +0.7 points | |
| 3, held 3rd | 12% | 823K | -17.7% | -2.2 points | |
| 4, held 4th | 8% | 550K | 0% | +0.2 points | |
| 5, held 5th | 4.4% | 301K | 0% | +0.1 points |
1.
Kindle
48.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Audible26.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Kobo12%
Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2.2 points.
4.
Libby8%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Storytel4.4%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Kindle vs Audible: compare search popularity
- Kindle vs Kobo: compare search popularity
- Kindle vs Libby: compare search popularity
- Kindle vs Storytel: compare search popularity
- Audible vs Kobo: compare search popularity
- Audible vs Libby: compare search popularity
- Audible vs Storytel: compare search popularity
- Kobo vs Libby: compare search popularity
- Kobo vs Storytel: compare search popularity
- Libby vs Storytel: compare search popularity
- Compare any of these brands
Which brand is most popular in search among audiobook and ebook services worldwide?
5 brands
In September 2026, Kindle was the most searched among audiobook and ebook services worldwide, with an estimated 3.4M branded searches and 48.9% estimated Share of Search within this set. Audible is in 2nd place, 22.2 percentage points behind at 26.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kindle | 47.1% → 48.9% | 51.7%Nov 2025 | 46.1%Mar 2026 | 1st |
| Audible | 31.5% → 26.7% | 31.5%Oct 2025 | 26%Aug 2026 | 2nd |
| Kobo | 9.5% → 12% | 14.2%Aug 2026 | 9.5%Oct 2025 | 3rd |
| Libby | 7.7% → 8% | 8%Jan 2026 | 5.6%Dec 2025 | 4th |
| Storytel | 4.2% → 4.4% | 4.5%Jul 2026 | 3.7%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide increased from 47.1% to 48.9%.
- Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide decreased from 31.5% to 26.7%.
- Across the 12 months ending September 2026, Kobo’s estimated Share of Search among audiobook and ebook services worldwide increased from 9.5% to 12%.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide peaked at 51.7% in November 2025 and was lowest at 46.1% in March 2026.
- Across the 12 months ending September 2026, Audible’s estimated Share of Search among audiobook and ebook services worldwide peaked at 31.5% in October 2025 and was lowest at 26% in August 2026.
- Across the 12 months ending September 2026, Kobo’s estimated Share of Search among audiobook and ebook services worldwide peaked at 14.2% in August 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Libby’s estimated Share of Search among audiobook and ebook services worldwide peaked at 8% in January 2026 and was lowest at 5.6% in December 2025.
- Across the 12 months ending September 2026, Libby and Storytel held steady: their estimated Share of Search among audiobook and ebook services worldwide each moved less than 0.5 percentage points.
How did search popularity change for audiobook and ebook services worldwide in September 2026?
3 changes
In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.
In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%.
In September 2026, Kobo lost estimated Share of Search among audiobook and ebook services worldwide, from 14.2% to 12%.
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