How popular isLibby in search?
In September 2026, there were an estimated 550K branded searches for Libby worldwide which held steady over the last 12 months. Libby holds 8% estimated Share of Search among audiobook and ebook services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which audiobook and ebook services compete with Libby?
Share of Search by month for Kindle, Audible, Kobo, Libby, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Audible | Kobo | Libby | Storytel |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.5% | 9.5% | 7.7% | 4.2% |
| Nov 2025 | 51.7% | 28.3% | 10.4% | 5.7% | 3.8% |
| Dec 2025 | 50.6% | 27.7% | 12.4% | 5.6% | 3.7% |
| Jan 2026 | 48.9% | 26.8% | 11.9% | 8% | 4.4% |
| Feb 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Mar 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| Apr 2026 | 46.1% | 30.8% | 11.3% | 7.6% | 4.1% |
| May 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Jun 2026 | 50% | 27.3% | 12.3% | 6.7% | 3.7% |
| Jul 2026 | 49.6% | 27.1% | 12.2% | 6.7% | 4.5% |
| Aug 2026 | 47.6% | 26% | 14.2% | 7.8% | 4.3% |
| Sep 2026 | 48.9% | 26.7% | 12% | 8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 3.4M | 0% | +1.2 points | |
| 2, held 2nd | 26.7% | 1.8M | 0% | +0.7 points | |
| 3, held 3rd | 12% | 823K | -17.7% | -2.2 points | |
| 4, held 4th | 8% | 550K | 0% | +0.2 points | |
| 5, held 5th | 4.4% | 301K | 0% | +0.1 points |
1.
Kindle
48.9%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Audible26.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Kobo12%
Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2.2 points.
4.
Libby8%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Storytel4.4%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Libby and its closest rivals
Every comparison with Libby
4 comparisons
How has branded search demand for Libby changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Libby worldwide held steady at 550K.
- Across the 12 months ending September 2026, Libby’s estimated Share of Search among audiobook and ebook services worldwide peaked at 8% in January 2026 and was lowest at 5.6% in December 2025.
How did search popularity change for audiobook and ebook services worldwide in September 2026?
3 changes
In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.
In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%.
In September 2026, Kobo lost estimated Share of Search among audiobook and ebook services worldwide, from 14.2% to 12%.
How is Libby measured?
Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- libby
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Is Libby your brand?
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