How popular isAtomic in search?
In September 2026, there were an estimated 44.6K branded searches for Atomic worldwide which is down 33.4% over the last 12 months. Atomic holds 4.3% estimated Share of Search among ski brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Atomic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski brands | 5th of 5 | 4.3% | Shown below |
| Ski and snowboard brands | 4th of 7 | 4.5% | Show ranking |
| Ski boots | 5th of 6 | 7.1% | Show ranking |
| Boot bag brands | 4th of 5 | 7.5% | Show ranking |
Which ski brands compete with Atomic?
Share of Search by month for K2, Salomon, Rossignol, Head, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Salomon | Rossignol | Head | Atomic |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 7% | 12.9% | 7.6% | 5.3% |
| Nov 2025 | 59.7% | 6.1% | 16.8% | 9.2% | 8% |
| Dec 2025 | 58.6% | 5.6% | 16.3% | 9.6% | 9.9% |
| Jan 2026 | 50.6% | 5.9% | 20.8% | 11.1% | 11.7% |
| Feb 2026 | 51.5% | 6% | 17.3% | 11.7% | 13.5% |
| Mar 2026 | 60.3% | 8.9% | 14.1% | 9.8% | 7% |
| Apr 2026 | 67.8% | 9.8% | 10.9% | 8.7% | 2.8% |
| May 2026 | 72.8% | 9.6% | 9.6% | 6.7% | 1.2% |
| Jun 2026 | 74.6% | 11.1% | 6.7% | 6.6% | 1.2% |
| Jul 2026 | 69.7% | 13.1% | 7.6% | 8% | 1.7% |
| Aug 2026 | 76.2% | 10.1% | 5.6% | 5.9% | 2.3% |
| Sep 2026 | 66.9% | 11.9% | 8.8% | 8.1% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 691K | -31.9% | -9.3 points | |
| 2, held 2nd | 11.9% | 123K | -8.1% | +1.9 points | |
| 3, moved from 4th to 3rd | 8.8% | 90.5K | +22.3% | +3.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 83.7K | +6.4% | +2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 44.6K | +48.8% | +2.1 points |
1.
K2
66.9%
Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -9.3 points.
2.
Salomon11.9%
Held 2nd. 123K estimated branded searches, -8.1% vs prior month. Share +1.9 points.
8.8%
Moved from 4th to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
4.
Head8.1%
Moved from 3rd to 4th. 83.7K estimated branded searches, +6.4% vs prior month. Share +2.2 points.
5.
Atomic4.3%
Held 5th. 44.6K estimated branded searches, +48.8% vs prior month. Share +2.1 points.
Compare search popularity between Atomic and its closest rivals
How has branded search demand for Atomic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Atomic worldwide fell from 67K to 44.6K.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski brands worldwide decreased from 5.3% to 4.3%.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski brands worldwide peaked at 13.5% in February 2026 and was lowest at 1.2% in June 2026.
How did search popularity change for ski brands worldwide in September 2026?
5 changes
In September 2026, Rossignol overtook Head to rank 3rd among ski brands worldwide, with 8.8% estimated Share of Search.
In September 2026, Head gained estimated Share of Search among ski brands worldwide, from 5.9% to 8.1%.
In September 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 2.3% to 4.3%.
In September 2026, Salomon gained estimated Share of Search among ski brands worldwide, from 10.1% to 11.9%.
In September 2026, K2 lost estimated Share of Search among ski brands worldwide, from 76.2% to 66.9%.
How is Atomic measured?
Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- atomic boot
- atomic ski
- atomic ski boot
- atomic snowboard
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Is Atomic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.