How popular isAmazon in search?

Q: Who owns Amazon?

Amazon is owned by Amazon. Brandwave also tracks Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide.

In August 2026, there were an estimated 414M branded searches for Amazon worldwide which held steady over the last 11 months. Amazon holds 99.8% estimated Share of Search among kids tablets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which kids tablets compete with Amazon?

Amazon against kids tablets worldwide, by month

Month	Amazon	Samsung	LeapFrog	VTech	Kurio	Contixo
Oct 2025	99.7%	0.11%	0.06%	0.06%	0.07%	<0.01%
Nov 2025	99.7%	0.08%	0.06%	0.06%	0.05%	<0.01%
Dec 2025	99.8%	0.08%	0.06%	0.06%	0.04%	<0.01%
Jan 2026	99.8%	0.1%	0.05%	0.05%	0.05%	<0.01%
Feb 2026	99.7%	0.11%	0.06%	0.05%	0.06%	<0.01%
Mar 2026	99.8%	0.09%	0.05%	0.04%	0.06%	<0.01%
Apr 2026	99.7%	0.1%	0.06%	0.05%	0.06%	<0.01%
May 2026	99.8%	0.08%	0.05%	0.04%	0.05%	<0.01%
Jun 2026	99.8%	0.08%	0.05%	0.03%	0.04%	<0.01%
Jul 2026	99.8%	0.09%	0.05%	0.04%	0.03%	<0.01%
Aug 2026	99.8%	0.1%	0.05%	0.04%	0.03%	<0.01%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Amazon	99.8%	414M	0%
2, held 2nd	Samsung	0.1%	422K	+12%
3, held 3rd	LeapFrog	0.05%	201K	0%
4, held 4th	VTech	0.04%	165K	0%
5, held 5th	Kurio	0.03%	135K	+22.7%
6, held 6th	Contixo	<0.01%	1.9K	0%

1.Amazon
99.8%
Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.
2.Samsung
0.1%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share 0 points.
3.LeapFrog
0.05%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.VTech
0.04%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Kurio
0.03%
Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.
6.Contixo
<0.01%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Amazon and its closest rivals

How has branded search demand for Amazon changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Amazon worldwide held steady at 414M.
Across the 11 months ending August 2026, Amazon’s estimated Share of Search among kids tablets worldwide held steady, from 99.7% to 99.8%.

How did search popularity change for kids tablets worldwide in August 2026?

4 changes

Estimated monthly branded searches for Contixo worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Kurio worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026.
Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Estimated monthly branded searches for LeapFrog worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Amazon compete?

Amazon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Streaming device brands	1st of 5	49.5%	Show ranking
Smart speaker brands	1st of 5	49.9%	Show ranking
Tablet brands	1st of 5	97.2%	Show ranking
Kids tablets	1st of 6	99.8%	Shown above

How is Amazon measured?

Brandwave collects information about searches that people make online using Amazon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term