Brandwave

How popular isAdobe Acrobat in search?

In September 2026, people searched for Adobe Acrobat by name about 3.6 million times worldwide, a 25.5% decrease from the previous year. These searches made up 12.8% of all global AI PDF tool searches, placing Adobe Acrobat second out of seven tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. NotebookLM86.2%
  2. Adobe Acrobat12.8%
  3. ChatPDF0.87%
  4. Humata0.05%
  5. PDF.ai0.05%
  6. AskYourPDF0.01%
  7. Documind<0.01%
Adobe Acrobat website (opens in a new tab)

Follow Adobe Acrobat and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which AI PDF tools compete with Adobe Acrobat?

Adobe Acrobat against AI PDF tools worldwide, by month

Share of searches by month for NotebookLM, Adobe Acrobat. The figures are in the table below the chart.

View monthly share of searches table
MonthNotebookLMAdobe AcrobatChatPDFHumataPDF.aiAskYourPDFDocumind
Oct 202567.1%27.6%4.7%0.23%0.28%0.08%<0.01%
Nov 202573.4%21.7%4.4%0.18%0.21%0.08%<0.01%
Dec 202579.8%17.7%2.2%0.11%0.16%0.05%<0.01%
Jan 202681.1%17.2%1.5%0.07%0.11%0.04%<0.01%
Feb 202679.6%18.7%1.5%0.09%0.11%0.03%<0.01%
Mar 202683.8%14.4%1.5%0.08%0.11%0.03%<0.01%
Apr 202687%11.2%1.6%0.08%0.1%0.03%<0.01%
May 202686.9%11.6%1.3%0.05%0.08%0.02%<0.01%
Jun 202685.3%13.5%1%0.05%0.08%0.02%<0.01%
Jul 202682.7%16.3%0.86%0.04%0.08%0.02%<0.01%
Aug 202685.1%13.9%0.86%0.05%0.06%0.01%<0.01%
Sep 202686.2%12.8%0.87%0.05%0.05%0.01%<0.01%

  1. 1.NotebookLM

    86.2%

    Held 1st. 24.5M estimated branded searches, +22.8% vs prior month. Share +1.1 points.

  2. 2.Adobe Acrobat

    12.8%

    Held 2nd. 3.6M estimated branded searches, +11.6% vs prior month. Share -1.1 points.

  3. 3.ChatPDF

    0.87%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.Humata

    0.05%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.PDF.ai

    0.05%

    Moved from 4th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AskYourPDF

    0.01%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  7. 7.Documind

    <0.01%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Acrobat and its closest rivals

Every comparison with Adobe Acrobat

18 comparisons

How has branded search demand for Adobe Acrobat changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Acrobat worldwide fell from 4.9M to 3.6M.
  • Across the 12 months ending September 2026, Adobe Acrobat’s share of searches among AI PDF tools worldwide decreased from 27.6% to 12.8%.
  • Across the 12 months ending September 2026, Adobe Acrobat’s share of searches among AI PDF tools worldwide peaked at 27.6% in October 2025 and was lowest at 11.2% in April 2026.

How did search popularity change for AI PDF tools worldwide in September 2026?

6 changes

  1. In September 2026, NotebookLM gained share of searches among AI PDF tools worldwide, from 85.1% to 86.2%.

  2. In September 2026, Adobe Acrobat lost share of searches among AI PDF tools worldwide, from 13.9% to 12.8%.

  3. In September 2026, Humata rose from 5th to 4th among AI PDF tools worldwide.

  4. In September 2026, PDF.ai fell from 4th to 5th among AI PDF tools worldwide.

  5. Estimated monthly branded searches for AskYourPDF worldwide fell 80.4% over 12 measured months, from 14.8K to 2.9K in September 2026.

  6. Estimated monthly branded searches for ChatPDF worldwide fell 70.1% over 12 measured months, from 823K to 246K in September 2026.

How are Adobe Acrobat’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • acrobat reader
  • adobe acrobat
  • adobe acrobat reader
  • adobe reader

How the Brand Demand Index is measured

Do you work for Adobe Acrobat? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Acrobat compete?

Adobe Acrobat is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
PDF editors2nd of 135%Show ranking
AI PDF tools2nd of 712.8%Shown above
Creator with pink hair and a pink jacket

Is Adobe Acrobat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free