Brandwave

Adobe Acrobat vs pdfFiller:Which is more popular?

In September 2026, Adobe Acrobat had more branded searches than pdfFiller among PDF editors worldwide. Adobe Acrobat had about 3.6 million branded searches, while pdfFiller had 93,200. Adobe Acrobat made up 5% of all PDF editor searches we track, and pdfFiller accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about PDF editors, Adobe Acrobat appeared in all five answers and pdfFiller in two. Adobe Acrobat was mentioned before pdfFiller in every answer.

Among PDF editors worldwide in September 2026

Who do people search for more?

Adobe Acrobat, about 39 searches for every 1 for pdfFiller

Adobe Acrobat 3.6M searchespdfFiller 93.2K searches

Who does AI mention more?

Adobe Acrobat, mentioned in every answer we collected

Adobe Acrobat in 5 of 5pdfFiller in 2 of 5

Who does AI recommend more?

Adobe Acrobat, named ahead of pdfFiller in every answer

Adobe Acrobat first in 5pdfFiller never first

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Top PDF editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Acrobat appeared in all five answers. pdfFiller was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Acrobat was listed before pdfFiller in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Acrobat1st
  2. PDFgear2nd
  3. Foxit3rd
  4. PDF Expert4th
  5. pdfFiller5th
  6. PDF-XChange6th
  7. PDFescape7th
  8. iLovePDF–
  9. Sejda–
  10. Smallpdf–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Acrobat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFgear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foxit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PDF Expert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDF-XChange2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • pdfFiller2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDFescape1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iLovePDF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sejda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smallpdf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about PDF editors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Acrobat or pdfFiller more popular in search?

This chart shows how often people search Google for Adobe Acrobat and pdfFiller by name. Each line represents a brand's share of searches for all 13 PDF editors we track, month by month, from English-language searches worldwide.

Adobe Acrobat and pdfFiller among PDF editors worldwide, by month

Share of searches by month for Adobe Acrobat, pdfFiller. The figures are in the table below the chart.

View monthly share of searches table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfPDF24FoxitPDFgearPDF-XChangePDFescapeNitropdfFillerXodoPDF Expert
Oct 202582.4%7.3%3.3%2.8%1.5%0.88%0.37%0.45%0.45%0.19%0.22%0.11%0.06%
Nov 202583.7%6.2%3.4%2.8%1.5%0.78%0.3%0.41%0.37%0.2%0.17%0.11%0.06%
Dec 202583.4%5.9%3.7%3.1%1.4%0.83%0.4%0.4%0.33%0.18%0.19%0.12%0.05%
Jan 202682.1%6.8%3.6%3%1.6%0.83%0.49%0.49%0.4%0.21%0.23%0.12%0.07%
Feb 202681.7%7.5%3.6%3.1%1.6%0.83%0.4%0.39%0.32%0.18%0.19%0.1%0.05%
Mar 202683.4%6.4%3.4%2.8%1.5%0.78%0.45%0.45%0.3%0.17%0.22%0.09%0.06%
Apr 202684%5.8%3.4%2.8%1.5%0.78%0.46%0.42%0.31%0.17%0.17%0.09%0.05%
May 202684%6.1%3.4%2.8%1.5%0.7%0.37%0.37%0.31%0.17%0.15%0.09%0.05%
Jun 202685.4%5.3%3.1%2.9%1.4%0.61%0.34%0.34%0.23%0.16%0.16%0.07%0.04%
Jul 202684.4%5.8%3.4%2.6%1.5%0.69%0.46%0.37%0.25%0.21%0.14%0.08%0.04%
Aug 202685.5%5%3.5%2.4%1.5%0.68%0.38%0.35%0.25%0.18%0.14%0.08%0.04%
Sep 202686.1%5%3.1%2.1%1.7%0.63%0.34%0.34%0.23%0.16%0.13%0.07%0.04%

How has the Adobe Acrobat and pdfFiller comparison changed over the last 12 months?

3 findings
  • Adobe Acrobat was ahead of pdfFiller in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Acrobat’s share of searches among PDF editors worldwide moved from 7.3% to 5%, and its estimated monthly branded searches moved from 4.9M to 3.6M.
  • Across the 12 months ending September 2026, pdfFiller’s share of searches among PDF editors worldwide moved from 0.22% to 0.13%, and its estimated monthly branded searches moved from 148K to 93.2K.

How did search popularity change for PDF editors worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for pdfFiller worldwide fell 37% over 12 measured months, from 148K to 93.2K in September 2026.

  2. Estimated monthly branded searches for Adobe Acrobat worldwide fell 25.5% over 12 measured months, from 4.9M to 3.6M in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat’s and pdfFiller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Acrobat

4 branded search terms

  • acrobat reader
  • adobe acrobat
  • adobe acrobat reader
  • adobe reader

pdfFiller

9 branded search terms

  • pdf editor pdffiller
  • pdf pdffiller
  • pdffiller
  • pdffiller app
  • pdffiller com
  • pdffiller online
  • pdffiller pdf
  • pdffiller pdf editor
  • pdffiller software

How the Brand Demand Index is measured

Other head-to-heads among PDF editors

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