Brandwave

iLovePDF vs Smallpdf:Which is searched more?

In September 2026, iLovePDF had more branded searches than Smallpdf among PDF editors worldwide. iLovePDF was estimated to have 62.1M branded searches compared to Smallpdf’s 1.5M, and held a 92.8% Share of Search versus Smallpdf’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among PDF editors worldwide in September 2026Which is more popular in search, iLovePDF or Smallpdf?
iLovePDF92.8%62.1M searches
vs
Smallpdf2.3%1.5M searches

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Which is more popular in search, iLovePDF or Smallpdf?

Compare the PDF editors teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iLovePDF and Smallpdf among PDF editors worldwide, by month

Share of Search by month for iLovePDF, Smallpdf. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFSejdaSmallpdfFoxitPDF-XChangePDFescapeNitropdfFiller
Oct 202590.9%3.7%3%0.97%0.49%0.49%0.21%0.24%
Nov 202591.2%3.7%3%0.85%0.45%0.41%0.22%0.19%
Dec 202590.6%4%3.3%0.9%0.44%0.36%0.19%0.2%
Jan 202690.4%4%3.3%0.92%0.53%0.44%0.23%0.25%
Feb 202690.5%4%3.4%0.92%0.44%0.36%0.2%0.2%
Mar 202691.2%3.7%3%0.85%0.49%0.33%0.18%0.24%
Apr 202691.3%3.7%3%0.85%0.45%0.33%0.18%0.19%
May 202691.4%3.7%3.1%0.76%0.41%0.33%0.18%0.16%
Jun 202692%3.3%3.1%0.66%0.36%0.24%0.17%0.17%
Jul 202691.7%3.7%2.8%0.75%0.41%0.27%0.23%0.15%
Aug 202692%3.7%2.5%0.73%0.38%0.27%0.2%0.15%
Sep 202692.8%3.3%2.3%0.68%0.37%0.25%0.17%0.14%

How has the iLovePDF and Smallpdf comparison changed over the last 12 months?

  • iLovePDF was ahead of Smallpdf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iLovePDF’s estimated Share of Search among PDF editors worldwide moved from 90.9% to 92.8%, and its estimated monthly branded searches moved from 55.3M to 62.1M.
  • Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF editors worldwide moved from 3% to 2.3%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for PDF editors worldwide in September 2026?

  1. In September 2026, iLovePDF gained estimated Share of Search among PDF editors worldwide, from 92% to 92.8%.

  2. Smallpdf’s estimated Share of Search among PDF editors worldwide has lost ground for 3 months in a row, from 3.1% to 2.3% in September 2026.

Other head-to-heads among PDF editors

How each brand is measured

Brandwave collects information about searches that people make online using iLovePDF’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iLovePDF

2 branded search terms

  • i love pdf
  • ilovepdf

Smallpdf

7 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

How the Brand Demand Index is measured

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Put your own brand in this comparison

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