Brandwave

How popular isABB in search?

In September 2026, there were an estimated 550K branded searches for ABB worldwide which is down 18.3% over the last 12 months. ABB holds 18.3% estimated Share of Search among industrial automation platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens40.6%
  2. Schneider Electric22.4%
  3. ABB18.3%
  4. Honeywell15%
  5. Rockwell Automation3.7%
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Where does ABB compete?

ABB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial automation platforms3rd of 518.3%Shown below
Medium voltage switchgear brands3rd of 419.6%Show ranking
VFD drives brands2nd of 331.1%Show ranking
Electrical accessory brands2nd of 732.3%Show ranking
Robot arm brands2nd of 437.4%Show ranking
Robotics brands1st of 676%Show ranking

Which industrial automation platforms compete with ABB?

ABB against industrial automation platforms worldwide, by month

Share of Search by month for Siemens, Schneider Electric, ABB, Honeywell, Rockwell Automation. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensSchneider ElectricABBHoneywellRockwell Automation
Oct 202539.3%17.7%21.7%17.7%3.5%
Nov 202546%16.9%16.9%16.9%3.4%
Dec 202544.2%16.3%19.9%16.3%3.3%
Jan 202640.9%18.5%18.5%18.5%3.7%
Feb 202642.4%19.1%19.1%15.6%3.8%
Mar 202639.3%21.7%17.7%17.7%3.5%
Apr 202642.4%19.1%19.1%15.6%3.8%
May 202642.4%19.1%19.1%15.6%3.8%
Jun 202640.9%18.5%18.5%18.5%3.7%
Jul 202642.4%19.1%19.1%15.6%3.8%
Aug 202642.4%19.1%19.1%15.6%3.8%
Sep 202640.6%22.4%18.3%15%3.7%

  1. 1.Siemens

    40.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Schneider Electric

    22.4%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  3. 3.ABB

    18.3%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Honeywell

    15%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Rockwell Automation

    3.7%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between ABB and its closest rivals

Every comparison with ABB

How has branded search demand for ABB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ABB worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide decreased from 21.7% to 18.3%.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide peaked at 21.7% in October 2025 and was lowest at 16.9% in November 2025.
  • Across the 12 months ending September 2026, ABB fell from 2nd to 3rd among industrial automation platforms worldwide.

How did search popularity change for industrial automation platforms worldwide in September 2026?

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 22.4% estimated Share of Search.

  2. In September 2026, Siemens lost estimated Share of Search among industrial automation platforms worldwide, from 42.4% to 40.6%.

  3. In September 2026, ABB lost estimated Share of Search among industrial automation platforms worldwide, from 19.1% to 18.3%.

  4. In September 2026, Honeywell lost estimated Share of Search among industrial automation platforms worldwide, from 15.6% to 15%.

How is ABB measured?

Brandwave collects information about searches that people make online using ABB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abb

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How the Brand Demand Index is measured

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