Brandwave

How popular isTP-Link Tapo?

In September 2026, people searched for TP-Link Tapo by name about 12,600 times in Australia, a 50.5% increase from the previous year. These searches made up 8.9% of all Australia home security camera brand searches, placing TP-Link Tapo fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

TP-Link Tapo is the fourth most searched of 9 competitors and the most recommended in AI answers.

  1. RingShare of searches 40%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. EufyShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ReolinkShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. TP-Link TapoShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. ArloShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TP-Link Tapo is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link Tapo1st
  2. Eufy2nd
  3. Reolink3rd
  4. Ring4th
  5. Google Nest5th
  6. Arlo6th
  7. Hikvision7th
  8. Swann8th
  9. Uniden–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which home security camera brands compete with TP-Link Tapo?

TP-Link Tapo against home security camera brands in Australia, by month

Share of searches by month for Ring, Eufy, Reolink, TP-Link Tapo, Arlo, Hikvision, Swann, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthRingEufyReolinkTP-Link TapoArloHikvisionSwannGoogle NestUniden
Oct 202538.2%19.1%12.8%5.7%10.4%7%3.1%3.1%0.51%
Nov 202534.8%21.2%14.2%6.4%9.5%6.4%3.5%3.5%0.64%
Dec 202538.9%19.5%13%7.1%8.7%5.8%3.2%3.2%0.72%
Jan 202641.6%17.1%11.4%7.6%9.3%6.2%3.4%2.8%0.68%
Feb 202640%16.3%10.9%7.3%10.9%7.3%3.2%3.2%0.9%
Mar 202637.9%19%12.6%6.9%10.3%6.9%3.1%2.5%0.75%
Apr 202637.7%18.8%12.6%6.9%10.3%6.9%3.1%3.1%0.75%
May 202637.9%19%12.6%6.9%10.3%6.9%3.1%2.5%0.75%
Jun 202636.9%20.3%13.6%7.4%9.1%6.1%3.3%2.7%0.66%
Jul 202639.8%19.9%13.3%7.3%7.3%5.9%3.2%2.6%0.65%
Aug 202638.1%20.9%11.4%9.3%7.6%6.3%3.4%2.2%0.68%
Sep 202640%20%13.4%8.9%7.3%4.9%2.7%2.1%0.65%

  1. 1.Ring

    40%

    Held 1st. 54.2K estimated branded searches, +9.9% vs prior month. Share +2 points.

  2. 2.Eufy

    20%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Reolink

    13.4%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  4. 4.TP-Link Tapo

    8.9%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Arlo

    7.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Hikvision

    4.9%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  7. 7.Swann

    2.7%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  8. 8.Google Nest

    2.1%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Uniden

    0.65%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between TP-Link Tapo and its closest rivals

Every comparison with TP-Link Tapo

14 comparisons

How has branded search demand for TP-Link Tapo changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in Australia rose from 8.4K to 12.6K.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia increased from 5.7% to 8.9%.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia peaked at 9.3% in August 2026 and was lowest at 5.7% in October 2025.
  • Across the 12 months ending September 2026, TP-Link Tapo rose from 6th to 4th among home security camera brands in Australia.

How did search popularity change for Australia home security camera brands in September 2026?

6 changes

  1. In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.

  2. In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.

  3. In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.

  4. In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.

  5. In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.

  6. Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

How are TP-Link Tapo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tapo bulb
  • tapo camera

Do you work for TP-Link Tapo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link Tapo compete?

TP-Link Tapo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands4th of 98.9%Shown above
Smart lighting brands7th of 71.1%Show ranking
Creator with pink hair and a pink jacket

Is TP-Link Tapo your brand?

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