Home security camera brands in Australia:Which are most popular?

Name: Home security camera brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ring was the most searched home security camera brand in Australia, accounting for 40% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Eufy and TP-Link Tapo were mentioned most often, in four of the five answers. TP-Link Tapo was recommended most often, coming first in three out of five responses.

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Top home security camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Eufy and TP-Link Tapo were mentioned most often, in four of the five answers. TP-Link Tapo was recommended most often, coming first in three out of five answers. Eufy was second, and Reolink was third. Uniden, which ranked ninth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Eufy	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
TP-Link Tapo	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Reolink	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hikvision	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Google Nest	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ring	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Arlo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Swann	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Uniden	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security camera brands

5 answers

Asked ChatGPT
“Which home security camera should I buy in Australia?”
1. 1TP-Link Tapo
2. 2Reolink
Asked ChatGPT
“What are the best security camera brands in Australia?”
1. 1Eufy
2. 2Reolink
3. 3TP-Link Tapo
4. 4Arlo
5. 5Swann
6. 6Google Nest
7. 7Hikvision
Asked ChatGPT
“What's the best video doorbell?”
1. 1Eufy
2. 2Ring
3. 3Google Nest
Searched Google, AI Overview
“security camera”
1. 1TP-Link Tapo
2. 2Eufy
Searched Google, AI Overview
“home security cameras”
1. 1TP-Link Tapo
2. 2Eufy
3. 3Hikvision

Not named in any answer:

Uniden

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which home security camera brands do people search for most?

This chart shows how often people search Google for each home security camera brand by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.

Share of searches among home security camera brands in Australia, by month

Month	Ring	Eufy	Reolink	TP-Link Tapo	Arlo	Hikvision	Swann	Google Nest	Uniden
Oct 2025	38.2%	19.1%	12.8%	5.7%	10.4%	7%	3.1%	3.1%	0.51%
Nov 2025	34.8%	21.2%	14.2%	6.4%	9.5%	6.4%	3.5%	3.5%	0.64%
Dec 2025	38.9%	19.5%	13%	7.1%	8.7%	5.8%	3.2%	3.2%	0.72%
Jan 2026	41.6%	17.1%	11.4%	7.6%	9.3%	6.2%	3.4%	2.8%	0.68%
Feb 2026	40%	16.3%	10.9%	7.3%	10.9%	7.3%	3.2%	3.2%	0.9%
Mar 2026	37.9%	19%	12.6%	6.9%	10.3%	6.9%	3.1%	2.5%	0.75%
Apr 2026	37.7%	18.8%	12.6%	6.9%	10.3%	6.9%	3.1%	3.1%	0.75%
May 2026	37.9%	19%	12.6%	6.9%	10.3%	6.9%	3.1%	2.5%	0.75%
Jun 2026	36.9%	20.3%	13.6%	7.4%	9.1%	6.1%	3.3%	2.7%	0.66%
Jul 2026	39.8%	19.9%	13.3%	7.3%	7.3%	5.9%	3.2%	2.6%	0.65%
Aug 2026	38.1%	20.9%	11.4%	9.3%	7.6%	6.3%	3.4%	2.2%	0.68%
Sep 2026	40%	20%	13.4%	8.9%	7.3%	4.9%	2.7%	2.1%	0.65%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ring Amazon	40%	54.2K	+9.9%	+2 points
2, held 2nd	Eufy Anker	20%	27.1K	0%	-0.9 points
3, held 3rd	Reolink	13.4%	18.1K	+22.3%	+1.9 points
4, held 4th	TP-Link Tapo	8.9%	12.1K	0%	-0.4 points
5, held 5th	Arlo	7.3%	9.9K	0%	-0.3 points
6, held 6th	Hikvision	4.9%	6.6K	-18.5%	-1.4 points
7, held 7th	Swann	2.7%	3.6K	-18.2%	-0.7 points
8, held 8th	Google Nest Google	2.1%	2.9K	0%	-0.1 points
9, held 9th	Uniden	0.65%	880	0%	0 points

1.Ring
40%
Held 1st. 54.2K estimated branded searches, +9.9% vs prior month. Share +2 points.
2.Eufy
20%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.Reolink
13.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
4.TP-Link Tapo
8.9%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Arlo
7.3%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.Hikvision
4.9%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
7.Swann
2.7%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
8.Google Nest
2.1%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Uniden
0.65%
Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among home security camera brands in Australia?

9 brands

In September 2026, Ring was the most searched among home security camera brands in Australia, with an estimated 54.2K branded searches, 40% of all searches for the nine we track. Eufy is in 2nd place, 20 percentage points behind at 20%.

Australia home security camera brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ring	38.2% → 40%	41.6%Jan 2026	34.8%Nov 2025	1st
Eufy	19.1% → 20%	21.2%Nov 2025	16.3%Feb 2026	2nd
Reolink	12.8% → 13.4%	14.2%Nov 2025	10.9%Feb 2026	3rd
TP-Link Tapo	5.7% → 8.9%	9.3%Aug 2026	5.7%Oct 2025	6th → 4th
Arlo	10.4% → 7.3%	10.9%Feb 2026	7.3%Jul 2026	4th → 5th
Hikvision	7% → 4.9%	7.3%Feb 2026	4.9%Sep 2026	5th → 6th
Swann	3.1% → 2.7%	3.5%Nov 2025	2.7%Sep 2026	8th → 7th
Google Nest	3.1% → 2.1%	3.5%Nov 2025	2.1%Sep 2026	7th → 8th
Uniden	0.51% → 0.65%	0.9%Feb 2026	0.51%Oct 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia increased from 38.2% to 40%.
Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in Australia increased from 19.1% to 20%.
Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia increased from 12.8% to 13.4%.
Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia increased from 5.7% to 8.9%.
Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia decreased from 10.4% to 7.3%.
Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia decreased from 7% to 4.9%.
Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia decreased from 3.1% to 2.1%.
Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia peaked at 41.6% in January 2026 and was lowest at 34.8% in November 2025.
Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in Australia peaked at 21.2% in November 2025 and was lowest at 16.3% in February 2026.
Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia peaked at 14.2% in November 2025 and was lowest at 10.9% in February 2026.
Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia peaked at 9.3% in August 2026 and was lowest at 5.7% in October 2025.
Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia peaked at 10.9% in February 2026 and was lowest at 7.3% in July 2026.
Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia peaked at 7.3% in February 2026 and was lowest at 4.9% in September 2026.
Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia peaked at 3.5% in November 2025 and was lowest at 2.1% in September 2026.
Across the 12 months ending September 2026, TP-Link Tapo rose from 6th to 4th among home security camera brands in Australia.
Across the 12 months ending September 2026, Arlo fell from 4th to 5th among home security camera brands in Australia.
Across the 12 months ending September 2026, Hikvision fell from 5th to 6th among home security camera brands in Australia.
Across the 12 months ending September 2026, Swann rose from 8th to 7th among home security camera brands in Australia.
Across the 12 months ending September 2026, Google Nest fell from 7th to 8th among home security camera brands in Australia.
Across the 12 months ending September 2026, Uniden held steady: its share of searches among home security camera brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia home security camera brands in September 2026?

8 changes

In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.
In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.
In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.
In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.
In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
Estimated monthly branded searches for Uniden in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted for home security camera brands?

10 search terms

Each brand's share of searches among home security camera brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.