Brands owned byAmazon
The technology and retail company behind Prime Video.
Brand competitors
These brands are measured alongside Amazon’s in the same sets.
1st place in AU Streaming services estimated Share of Search at 43.5% in Sep 2026.
2nd place in AU Online marketplaces estimated Share of Search at 21% in Sep 2026.
3rd place in AU Online marketplaces estimated Share of Search at 12.9% in Sep 2026.
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