Streaming services in Australia:Which are most popular?
In September 2026, Netflix was the most searched streaming service in Australia, accounting for 43.5% of all searches among the ten services we track. When we checked with ChatGPT and Google AI Overviews, Netflix, Prime Video and Disney+ showed up in every answer. Netflix was recommended most often, coming first in four out of five responses.
NetflixShare of searches 43.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Prime VideoShare of searches 17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Kayo SportsShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Disney+Share of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Paramount+Share of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top streaming services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Netflix, Prime Video and Disney+ appeared every time. Netflix was recommended most often, coming first in four out of five answers. Prime Video was second, and Disney+ was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Netflix1st
- Prime Video2nd
- Disney+3rd
Stan4th
Binge5th- Paramount+6th
- Kayo Sports7th
BritBox8th
Foxtel9th
hayu10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Binge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kayo Sports3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paramount+2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BritBox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- hayu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Foxtel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I subscribe to in Australia?”
Asked ChatGPT
“What are the best streaming services in Australia?”
Asked ChatGPT
“What's the best value streaming service in Australia?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“streaming service”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which streaming services do people search for most?
This chart shows how often people search Google for each streaming service by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from searches in Australia.
Share of searches by month for Netflix, Prime Video, Kayo Sports, Disney+, Paramount+, Foxtel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Prime Video | Kayo Sports | Disney+ | Paramount+ | Foxtel | BritBox | Stan | hayu | Binge |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 17.1% | 15.8% | 10.2% | 6.8% | 4.6% | 2.5% | 0.42% | 0.92% | 0.08% |
| Nov 2025 | 42.5% | 16.6% | 13.3% | 10.5% | 8.6% | 4.7% | 2.1% | 0.7% | 0.94% | 0.1% |
| Dec 2025 | 48% | 13.1% | 12.2% | 11.8% | 6.4% | 4.3% | 2.4% | 0.85% | 0.87% | 0.08% |
| Jan 2026 | 47% | 15.8% | 9.7% | 9.4% | 9.4% | 4.2% | 2.3% | 1.2% | 0.85% | 0.09% |
| Feb 2026 | 43.4% | 17% | 15.5% | 8.8% | 5.9% | 4.8% | 2.2% | 1.4% | 0.96% | 0.1% |
| Mar 2026 | 40.6% | 13.6% | 23% | 8.1% | 6.7% | 4.5% | 1.6% | 1% | 0.73% | 0.09% |
| Apr 2026 | 40.3% | 16.6% | 17.6% | 9.9% | 6.6% | 4.5% | 2% | 1.2% | 1.1% | 0.08% |
| May 2026 | 37.8% | 19.1% | 16.5% | 9.3% | 7.6% | 4.2% | 2.3% | 2% | 1% | 0.08% |
| Jun 2026 | 39.6% | 19% | 14.2% | 9.8% | 8% | 4.4% | 2% | 2.1% | 0.88% | 0.08% |
| Jul 2026 | 42.1% | 17.4% | 13.2% | 10.4% | 6.9% | 4.7% | 2.1% | 2.2% | 0.94% | 0.09% |
| Aug 2026 | 41.9% | 17.3% | 12.2% | 12.6% | 6.9% | 3.8% | 2.1% | 2.2% | 0.93% | 0.1% |
| Sep 2026 | 43.5% | 17% | 12.7% | 10.7% | 7.2% | 4.8% | 1.8% | 1.3% | 0.97% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 1.2M | 0% | +1.6 points | |
| 2, held 2nd | 17% | 478K | -5% | -0.2 points | |
| 3, moved from 4th to 3rd | 12.7% | 356K | 0% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 301K | -18.2% | -1.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.2% | 201K | 0% | +0.3 points | |
| 6, held 6th | 4.8% | 135K | +22.7% | +1 points | |
| 7, moved from 8th to 7th | 1.8% | 49.5K | -18.2% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.3% | 36.3K | -43.5% | -0.9 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.97% | 27.1K | 0% | 0 points | |
| 10, held 10th | 0.09% | 2.6K | -5.8% | 0 points |
1.
Netflix43.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.6 points.
17%
Held 2nd. 478K estimated branded searches, -5% vs prior month. Share -0.2 points.
12.7%
Moved from 4th to 3rd. 356K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Disney+10.7%
Moved from 3rd to 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
7.2%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Foxtel4.8%
Held 6th. 135K estimated branded searches, +22.7% vs prior month. Share +1 points.
7.
BritBox1.8%
Moved from 8th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Stan1.3%
Moved from 7th to 8th. 36.3K estimated branded searches, -43.5% vs prior month. Share -0.9 points.
9.
hayu0.97%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Binge0.09%
Held 10th. 2.6K estimated branded searches, -5.8% vs prior month. Share 0 points.
Which brand is most popular in search among streaming services in Australia?
10 brands
In September 2026, Netflix was the most searched among streaming services in Australia, with an estimated 1.2M branded searches, 43.5% of all searches for the ten we track. Prime Video is in 2nd place, 26.4 percentage points behind at 17%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Netflix | 41.5% → 43.5% | 48%Dec 2025 | 37.8%May 2026 | 1st |
| Prime Video | 17.1% → 17% | 19.1%May 2026 | 13.1%Dec 2025 | 2nd |
| Kayo Sports | 15.8% → 12.7% | 23%Mar 2026 | 9.7%Jan 2026 | 3rd |
| Disney+ | 10.2% → 10.7% | 12.6%Aug 2026 | 8.1%Mar 2026 | 4th |
| Paramount+ | 6.8% → 7.2% | 9.4%Jan 2026 | 5.9%Feb 2026 | 5th |
| Foxtel | 4.6% → 4.8% | 4.8%Sep 2026 | 3.8%Aug 2026 | 6th |
| BritBox | 2.5% → 1.8% | 2.5%Oct 2025 | 1.6%Mar 2026 | 7th |
| Stan | 0.42% → 1.3% | 2.2%Aug 2026 | 0.42%Oct 2025 | 9th → 8th |
| hayu | 0.92% → 0.97% | 1.1%Apr 2026 | 0.73%Mar 2026 | 8th → 9th |
| Binge | 0.08% → 0.09% | 0.1%Feb 2026 | 0.08%Jun 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia increased from 41.5% to 43.5%.
- Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia decreased from 15.8% to 12.7%.
- Across the 12 months ending September 2026, BritBox’s share of searches among streaming services in Australia decreased from 2.5% to 1.8%.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia increased from 0.42% to 1.3%.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia peaked at 48% in December 2025 and was lowest at 37.8% in May 2026.
- Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia peaked at 19.1% in May 2026 and was lowest at 13.1% in December 2025.
- Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia peaked at 23% in March 2026 and was lowest at 9.7% in January 2026.
- Across the 12 months ending September 2026, Disney+’s share of searches among streaming services in Australia peaked at 12.6% in August 2026 and was lowest at 8.1% in March 2026.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia peaked at 9.4% in January 2026 and was lowest at 5.9% in February 2026.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia peaked at 4.8% in September 2026 and was lowest at 3.8% in August 2026.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia peaked at 2.2% in August 2026 and was lowest at 0.42% in October 2025.
- Across the 12 months ending September 2026, Stan rose from 9th to 8th among streaming services in Australia.
- Across the 12 months ending September 2026, hayu fell from 8th to 9th among streaming services in Australia.
- Across the 12 months ending September 2026, Prime Video, Disney+, Paramount+, Foxtel and Binge held steady: their share of searches among streaming services in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia streaming services in September 2026?
8 changes
In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%.
In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%.
In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.
Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.
In September 2026, Kayo Sports rose from 4th to 3rd among streaming services in Australia.
Estimated monthly branded searches for Binge in Australia rose 18% over 12 measured months, from 2.2K to 2.6K in September 2026.
Compare popularity between leading brands
- Netflix vs Prime Video: compare popularity
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- Prime Video vs Paramount+: compare popularity
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- Kayo Sports vs Paramount+: compare popularity
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- Compare any of these brands
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