Arlo vs TP-Link Tapo:Which is more popular?
In September 2026, TP-Link Tapo had more branded searches than Arlo among home security camera brands in Australia. TP-Link Tapo had about 12,100 branded searches, while Arlo had 9,900. TP-Link Tapo made up 8.9% of all home security camera brand searches we track, and Arlo accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in four of the five answers and Arlo in one. TP-Link Tapo was mentioned before Arlo in every answer that named either.
Who do people search for more?
TP-Link Tapo, about 22% more searches than Arlo
Who does AI mention more?
TP-Link Tapo, mentioned in 4 of 5 answers, Arlo in 1
Who does AI recommend more?
TP-Link Tapo, named ahead of Arlo in 4 of 4 answers
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arlo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before Arlo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
Eufy2nd
Reolink3rd
Ring4th
Google Nest5th
Arlo6th
Hikvision7th
Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Arlo or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Arlo and TP-Link Tapo by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.
Share of searches by month for TP-Link Tapo, Arlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
How has the Arlo and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: TP-Link Tapo took it in August 2026.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia moved from 10.4% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia moved from 5.7% to 8.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for Australia home security camera brands in September 2026?
2 changes
Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
Estimated monthly branded searches for Arlo in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arlo’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arlo
1 branded search term
- arlo
TP-Link Tapo
1 branded search term
- tapo camera
Other head-to-heads among home security camera brands
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