Reolink vs TP-Link Tapo:Which is more popular?
In September 2026, Reolink had more branded searches than TP-Link Tapo among home security camera brands in Australia. Reolink had about 18,100 branded searches, while TP-Link Tapo had 12,100. Reolink made up 13.4% of all home security camera brand searches we track, and TP-Link Tapo accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in four of the five answers and Reolink in two. TP-Link Tapo was mentioned before Reolink in three out of four answers that named either.
Who do people search for more?
Reolink, about 50% more searches than TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in 4 of 5 answers, Reolink in 2
Who does AI recommend more?
TP-Link Tapo, named ahead of Reolink in 3 of 4 answers
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Reolink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before Reolink in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
Eufy2nd- Reolink3rd
Ring4th
Google Nest5th
Arlo6th
Hikvision7th
Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Reolink or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Reolink and TP-Link Tapo by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.
Share of searches by month for Reolink, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
How has the Reolink and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- Reolink was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia moved from 12.8% to 13.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia moved from 5.7% to 8.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for Australia home security camera brands in September 2026?
2 changes
In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Reolink’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reolink
1 branded search term
- reolink
TP-Link Tapo
1 branded search term
- tapo camera
Other head-to-heads among home security camera brands
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