How popular isReolink?
In September 2026, people searched for Reolink by name about 18,100 times in Australia, about the same as the previous year. These searches made up 13.4% of all Australia home security camera brand searches, placing Reolink third out of nine brands. When we asked both ChatGPT and Google AI Overviews about home security camera brands, Reolink appeared in two of the five answers and was the third most recommended of the nine.
Reolink is the third most searched of 9 competitors and the third most recommended in AI answers.
RingShare of searches 40%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
EufyShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ReolinkShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TP-Link TapoShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ArloShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reolink was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reolink is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
- Eufy2nd
- Reolink3rd
- Ring4th
Google Nest5th- Arlo6th
Hikvision7th
Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which home security camera brands compete with Reolink?
Share of searches by month for Ring, Eufy, Reolink, TP-Link Tapo, Arlo, Hikvision, Swann, Google Nest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 54.2K | +9.9% | +2 points | |
| 2, held 2nd | 20% | 27.1K | 0% | -0.9 points | |
| 3, held 3rd | 13.4% | 18.1K | +22.3% | +1.9 points | |
| 4, held 4th | 8.9% | 12.1K | 0% | -0.4 points | |
| 5, held 5th | 7.3% | 9.9K | 0% | -0.3 points | |
| 6, held 6th | 4.9% | 6.6K | -18.5% | -1.4 points | |
| 7, held 7th | 2.7% | 3.6K | -18.2% | -0.7 points | |
| 8, held 8th | 2.1% | 2.9K | 0% | -0.1 points | |
| 9, held 9th | 0.65% | 880 | 0% | 0 points |
1.
Ring40%
Held 1st. 54.2K estimated branded searches, +9.9% vs prior month. Share +2 points.
2.
Eufy20%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.
Reolink13.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
8.9%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Arlo7.3%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.9%
Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
7.
Swann2.7%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.1%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Uniden0.65%
Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Reolink and its closest rivals
Every comparison with Reolink
8 comparisons
How has branded search demand for Reolink changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Reolink in Australia held steady at 18.1K.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia increased from 12.8% to 13.4%.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in Australia peaked at 14.2% in November 2025 and was lowest at 10.9% in February 2026.
How did search popularity change for Australia home security camera brands in September 2026?
6 changes
In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.
In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.
In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.
In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.
In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.
How are Reolink’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Reolink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- reolink
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Is Reolink your brand?
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