How popular isTP-Link Tapo?
In September 2026, people searched for TP-Link Tapo by name about 12,600 times in Australia, a 50.5% increase from the previous year. These searches made up 1.1% of all Australia smart lighting brand searches, placing TP-Link Tapo seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all answers and was the most recommended of the seven.
TP-Link Tapo is the seventh most searched of 7 competitors and the most recommended in AI answers.
GoveeShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Philips HueShare of searches 17.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MirabellaShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NanoleafShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TP-Link TapoShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. TP-Link Tapo is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
- Philips Hue2nd
WiZ3rd
LIFX4th- Nanoleaf5th
- Govee6th
- Mirabella–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
Searched Google, AI Overview
“smart lights”
Searched Google, AI Overview
“smart bulbs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which smart lighting brands compete with TP-Link Tapo?
Share of searches by month for Govee, Philips Hue, Mirabella, Nanoleaf, LIFX, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Mirabella | Nanoleaf | LIFX | WiZ | TP-Link Tapo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 20.8% | 9.3% | 6.1% | 5% | 1.2% | 0.55% |
| Nov 2025 | 52.2% | 23.3% | 8.5% | 8.5% | 5.6% | 1.4% | 0.5% |
| Dec 2025 | 48% | 21.4% | 11.7% | 11.7% | 5.2% | 1.6% | 0.56% |
| Jan 2026 | 52.3% | 19.1% | 10.4% | 10.4% | 5.7% | 1.7% | 0.49% |
| Feb 2026 | 59.1% | 17.6% | 9.6% | 7.7% | 4.3% | 1.3% | 0.45% |
| Mar 2026 | 60.8% | 14.8% | 9.9% | 8.1% | 4.3% | 1.6% | 0.58% |
| Apr 2026 | 58.2% | 17.4% | 9.4% | 7.7% | 5.2% | 1.5% | 0.56% |
| May 2026 | 55.7% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.8% |
| Jun 2026 | 55.6% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.98% |
| Jul 2026 | 59.5% | 17.8% | 7.9% | 7.9% | 4.3% | 1.6% | 1.1% |
| Aug 2026 | 64.8% | 15.9% | 7% | 7% | 3% | 1.4% | 0.77% |
| Sep 2026 | 59.7% | 17.9% | 7.9% | 7.9% | 3.5% | 1.9% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 27.1K | -33.1% | -5.1 points | |
| 2, held 2nd | 17.9% | 8.1K | -18.2% | +2 points | |
| 3, held 3rd | 7.9% | 3.6K | -18.2% | +0.9 points | |
| 4, held 4th | 7.9% | 3.6K | -18.2% | +0.9 points | |
| 5, held 5th | 3.5% | 1.6K | -15.8% | +0.5 points | |
| 6, held 6th | 1.9% | 880 | 0% | +0.5 points | |
| 7, held 7th | 1.1% | 480 | 0% | +0.3 points |
1.
Govee59.7%
Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.
17.9%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share +2 points.
7.9%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
4.
Nanoleaf7.9%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
5.
LIFX3.5%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.5 points.
6.
WiZ1.9%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.
1.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between TP-Link Tapo and its closest rivals
Every comparison with TP-Link Tapo
14 comparisons
- Eufy vs TP-Link Tapo
- Reolink vs TP-Link Tapo
- Ring vs TP-Link Tapo
- Arlo vs TP-Link Tapo
- Hikvision vs TP-Link Tapo
- Swann vs TP-Link Tapo
- Google Nest vs TP-Link Tapo
- TP-Link Tapo vs Uniden
- Govee vs TP-Link Tapo
- LIFX vs TP-Link Tapo
- Mirabella vs TP-Link Tapo
- Nanoleaf vs TP-Link Tapo
- Philips Hue vs TP-Link Tapo
- TP-Link Tapo vs WiZ
How has branded search demand for TP-Link Tapo changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in Australia rose from 8.4K to 12.6K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia increased from 0.55% to 1.1%.
How did search popularity change for Australia smart lighting brands in September 2026?
6 changes
In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.
In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.
In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
How are TP-Link Tapo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tapo bulb
- tapo camera
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Where does TP-Link Tapo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home security camera brands | 4th of 9 | 8.9% | Show ranking |
| Smart lighting brands | 7th of 7 | 1.1% | Shown above |
Is TP-Link Tapo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.