Smart lighting brands in Australia:Which are most popular?

Name: Smart lighting brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Govee was the most searched smart lighting brand in Australia, accounting for 59.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Philips Hue and TP-Link Tapo showed up in every answer. TP-Link Tapo was recommended most often, coming first in four out of five responses.

Follow smart lighting brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top smart lighting brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips Hue and TP-Link Tapo appeared every time. TP-Link Tapo was recommended most often, coming first in four out of five answers. Philips Hue was second, and WiZ was third. Mirabella, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Philips Hue	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TP-Link Tapo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
WiZ	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Nanoleaf	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
LIFX	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Govee	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mirabella	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
1. 1TP-Link Tapo
2. 2Philips Hue
3. 3WiZ
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
1. 1Philips Hue
2. 2TP-Link Tapo
3. 3LIFX
4. 4Govee
5. 5Nanoleaf
6. 6WiZ
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
1. 1TP-Link Tapo
2. 2WiZ
3. 3LIFX
4. 4Philips Hue
5. 5Nanoleaf
Searched Google, AI Overview
“smart lights”
1. 1TP-Link Tapo
2. 2Philips Hue
Searched Google, AI Overview
“smart bulbs”
1. 1TP-Link Tapo
2. 2Philips Hue

Not named in any answer:

Mirabella

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smart lighting brands do people search for most?

This chart shows how often people search Google for each smart lighting brand by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.

Share of searches among smart lighting brands in Australia, by month

Month	Govee	Philips Hue	Mirabella	Nanoleaf	LIFX	WiZ	TP-Link Tapo
Oct 2025	57%	20.8%	9.3%	6.1%	5%	1.2%	0.55%
Nov 2025	52.2%	23.3%	8.5%	8.5%	5.6%	1.4%	0.5%
Dec 2025	48%	21.4%	11.7%	11.7%	5.2%	1.6%	0.56%
Jan 2026	52.3%	19.1%	10.4%	10.4%	5.7%	1.7%	0.49%
Feb 2026	59.1%	17.6%	9.6%	7.7%	4.3%	1.3%	0.45%
Mar 2026	60.8%	14.8%	9.9%	8.1%	4.3%	1.6%	0.58%
Apr 2026	58.2%	17.4%	9.4%	7.7%	5.2%	1.5%	0.56%
May 2026	55.7%	20.3%	9%	7.4%	4.9%	1.8%	0.8%
Jun 2026	55.6%	20.3%	9%	7.4%	4.9%	1.8%	0.98%
Jul 2026	59.5%	17.8%	7.9%	7.9%	4.3%	1.6%	1.1%
Aug 2026	64.8%	15.9%	7%	7%	3%	1.4%	0.77%
Sep 2026	59.7%	17.9%	7.9%	7.9%	3.5%	1.9%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Govee	59.7%	27.1K	-33.1%	-5.1 points
2, held 2nd	Philips Hue	17.9%	8.1K	-18.2%	+2 points
3, held 3rd	Mirabella	7.9%	3.6K	-18.2%	+0.9 points
4, held 4th	Nanoleaf	7.9%	3.6K	-18.2%	+0.9 points
5, held 5th	LIFX	3.5%	1.6K	-15.8%	+0.5 points
6, held 6th	WiZ	1.9%	880	0%	+0.5 points
7, held 7th	TP-Link Tapo	1.1%	480	0%	+0.3 points

1.Govee
59.7%
Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.
2.Philips Hue
17.9%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share +2 points.
3.Mirabella
7.9%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
4.Nanoleaf
7.9%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
5.LIFX
3.5%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.5 points.
6.WiZ
1.9%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.TP-Link Tapo
1.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.

Which brand is most popular in search among smart lighting brands in Australia?

7 brands

In September 2026, Govee was the most searched among smart lighting brands in Australia, with an estimated 27.1K branded searches, 59.7% of all searches for the seven we track. Philips Hue is in 2nd place, 41.9 percentage points behind at 17.9%.

Australia smart lighting brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Govee	57% → 59.7%	64.8%Aug 2026	48%Dec 2025	1st
Philips Hue	20.8% → 17.9%	23.3%Nov 2025	14.8%Mar 2026	2nd
Mirabella	9.3% → 7.9%	11.7%Dec 2025	7%Aug 2026	3rd
Nanoleaf	6.1% → 7.9%	11.7%Dec 2025	6.1%Oct 2025	4th
LIFX	5% → 3.5%	5.7%Jan 2026	3%Aug 2026	5th
WiZ	1.2% → 1.9%	1.9%Sep 2026	1.2%Oct 2025	6th
TP-Link Tapo	0.55% → 1.1%	1.1%Jul 2026	0.45%Feb 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia increased from 57% to 59.7%.
Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia decreased from 20.8% to 17.9%.
Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia decreased from 9.3% to 7.9%.
Across the 12 months ending September 2026, Nanoleaf’s share of searches among smart lighting brands in Australia increased from 6.1% to 7.9%.
Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in Australia decreased from 5% to 3.5%.
Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia increased from 1.2% to 1.9%.
Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia increased from 0.55% to 1.1%.
Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia peaked at 64.8% in August 2026 and was lowest at 48% in December 2025.
Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia peaked at 23.3% in November 2025 and was lowest at 14.8% in March 2026.
Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia peaked at 11.7% in December 2025 and was lowest at 7% in August 2026.
Across the 12 months ending September 2026, Nanoleaf’s share of searches among smart lighting brands in Australia peaked at 11.7% in December 2025 and was lowest at 6.1% in October 2025.
Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in Australia peaked at 5.7% in January 2026 and was lowest at 3% in August 2026.

How did search popularity change for Australia smart lighting brands in September 2026?

7 changes

In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.
In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.
In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
Estimated monthly branded searches for LIFX in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted for smart lighting brands?

7 search terms

Each brand's share of searches among smart lighting brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.