Brandwave

Govee vs Nanoleaf:Which is more popular?

In September 2026, Govee had more branded searches than Nanoleaf among smart lighting brands in Australia. Govee had about 27,100 branded searches, while Nanoleaf had 3,600. Govee made up 59.7% of all smart lighting brand searches we track, and Nanoleaf accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Nanoleaf appeared in two of the five answers and Govee in one. Govee and Nanoleaf were each mentioned first in one of the two answers that named either.

Among smart lighting brands in Australia in September 2026

Who do people search for more?

Govee, about 8 searches for every 1 for Nanoleaf

Govee 27.1K searchesNanoleaf 3.6K searches

Who does AI mention more?

Nanoleaf, mentioned in 2 of 5 answers, Govee in 1

Nanoleaf in 2 of 5Govee in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Govee first in 1Nanoleaf first in 1

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nanoleaf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Govee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Govee and Nanoleaf were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link Tapo1st
  2. Philips Hue2nd
  3. WiZ3rd
  4. LIFX4th
  5. Nanoleaf5th
  6. Govee6th
  7. Mirabella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Govee or Nanoleaf more popular in search?

This chart shows how often people search Google for Govee and Nanoleaf by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.

Govee and Nanoleaf among smart lighting brands in Australia, by month

Share of searches by month for Govee, Nanoleaf. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueMirabellaNanoleafLIFXWiZTP-Link Tapo
Oct 202557%20.8%9.3%6.1%5%1.2%0.55%
Nov 202552.2%23.3%8.5%8.5%5.6%1.4%0.5%
Dec 202548%21.4%11.7%11.7%5.2%1.6%0.56%
Jan 202652.3%19.1%10.4%10.4%5.7%1.7%0.49%
Feb 202659.1%17.6%9.6%7.7%4.3%1.3%0.45%
Mar 202660.8%14.8%9.9%8.1%4.3%1.6%0.58%
Apr 202658.2%17.4%9.4%7.7%5.2%1.5%0.56%
May 202655.7%20.3%9%7.4%4.9%1.8%0.8%
Jun 202655.6%20.3%9%7.4%4.9%1.8%0.98%
Jul 202659.5%17.8%7.9%7.9%4.3%1.6%1.1%
Aug 202664.8%15.9%7%7%3%1.4%0.77%
Sep 202659.7%17.9%7.9%7.9%3.5%1.9%1.1%

How has the Govee and Nanoleaf comparison changed over the last 12 months?

3 findings
  • Govee was ahead of Nanoleaf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia moved from 57% to 59.7%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Nanoleaf’s share of searches among smart lighting brands in Australia moved from 6.1% to 7.9%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for Australia smart lighting brands in September 2026?

2 changes
  1. In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.

  2. In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Govee’s and Nanoleaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Govee

1 branded search term

  • govee

Nanoleaf

1 branded search term

  • nanoleaf

How the Brand Demand Index is measured

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