Brandwave

How popular isGovee?

In September 2026, people searched for Govee by name about 27,100 times in Australia, about the same as the previous year. These searches made up 59.7% of all Australia smart lighting brand searches, placing Govee first out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, Govee appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Govee is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. GoveeShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Philips HueShare of searches 17.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MirabellaShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NanoleafShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. LIFXShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Govee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Govee is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link Tapo1st
  2. Philips Hue2nd
  3. WiZ3rd
  4. LIFX4th
  5. Nanoleaf5th
  6. Govee6th
  7. Mirabella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smart lighting brands compete with Govee?

Govee against smart lighting brands in Australia, by month

Share of searches by month for Govee, Philips Hue, Mirabella, Nanoleaf, LIFX. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueMirabellaNanoleafLIFXWiZTP-Link Tapo
Oct 202557%20.8%9.3%6.1%5%1.2%0.55%
Nov 202552.2%23.3%8.5%8.5%5.6%1.4%0.5%
Dec 202548%21.4%11.7%11.7%5.2%1.6%0.56%
Jan 202652.3%19.1%10.4%10.4%5.7%1.7%0.49%
Feb 202659.1%17.6%9.6%7.7%4.3%1.3%0.45%
Mar 202660.8%14.8%9.9%8.1%4.3%1.6%0.58%
Apr 202658.2%17.4%9.4%7.7%5.2%1.5%0.56%
May 202655.7%20.3%9%7.4%4.9%1.8%0.8%
Jun 202655.6%20.3%9%7.4%4.9%1.8%0.98%
Jul 202659.5%17.8%7.9%7.9%4.3%1.6%1.1%
Aug 202664.8%15.9%7%7%3%1.4%0.77%
Sep 202659.7%17.9%7.9%7.9%3.5%1.9%1.1%

  1. 1.Govee

    59.7%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  2. 2.Philips Hue

    17.9%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share +2 points.

  3. 3.Mirabella

    7.9%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  4. 4.Nanoleaf

    7.9%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  5. 5.LIFX

    3.5%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.5 points.

  6. 6.WiZ

    1.9%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.TP-Link Tapo

    1.1%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Govee and its closest rivals

Every comparison with Govee

6 comparisons

How has branded search demand for Govee changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Govee in Australia held steady at 27.1K.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia increased from 57% to 59.7%.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia peaked at 64.8% in August 2026 and was lowest at 48% in December 2025.

How did search popularity change for Australia smart lighting brands in September 2026?

6 changes

  1. In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.

  2. In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.

  3. In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.

  4. In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.

  5. In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.

  6. Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.

How are Govee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • govee

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How the Brand Demand Index is measured

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