Govee vs Philips Hue:Which is more popular?
In September 2026, Govee had more branded searches than Philips Hue among smart lighting brands in Australia. Govee had about 27,100 branded searches, while Philips Hue had 8,100. Govee made up 59.7% of all smart lighting brand searches we track, and Philips Hue accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all five answers and Govee in one. Philips Hue was mentioned before Govee in every answer.
Who do people search for more?
Govee, about 3 searches for every 1 for Philips Hue
Who does AI mention more?
Philips Hue, mentioned in every answer we collected
Who does AI recommend more?
Philips Hue, named ahead of Govee in every answer
Follow Govee vs Philips Hue and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Hue appeared in all five answers. Govee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Hue was listed before Govee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link Tapo1st- Philips Hue2nd
WiZ3rd
LIFX4th
Nanoleaf5th- Govee6th
Mirabella–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
Searched Google, AI Overview
“smart lights”
Searched Google, AI Overview
“smart bulbs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Govee or Philips Hue more popular in search?
This chart shows how often people search Google for Govee and Philips Hue by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.
Share of searches by month for Govee, Philips Hue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Mirabella | Nanoleaf | LIFX | WiZ | TP-Link Tapo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 20.8% | 9.3% | 6.1% | 5% | 1.2% | 0.55% |
| Nov 2025 | 52.2% | 23.3% | 8.5% | 8.5% | 5.6% | 1.4% | 0.5% |
| Dec 2025 | 48% | 21.4% | 11.7% | 11.7% | 5.2% | 1.6% | 0.56% |
| Jan 2026 | 52.3% | 19.1% | 10.4% | 10.4% | 5.7% | 1.7% | 0.49% |
| Feb 2026 | 59.1% | 17.6% | 9.6% | 7.7% | 4.3% | 1.3% | 0.45% |
| Mar 2026 | 60.8% | 14.8% | 9.9% | 8.1% | 4.3% | 1.6% | 0.58% |
| Apr 2026 | 58.2% | 17.4% | 9.4% | 7.7% | 5.2% | 1.5% | 0.56% |
| May 2026 | 55.7% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.8% |
| Jun 2026 | 55.6% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.98% |
| Jul 2026 | 59.5% | 17.8% | 7.9% | 7.9% | 4.3% | 1.6% | 1.1% |
| Aug 2026 | 64.8% | 15.9% | 7% | 7% | 3% | 1.4% | 0.77% |
| Sep 2026 | 59.7% | 17.9% | 7.9% | 7.9% | 3.5% | 1.9% | 1.1% |
How has the Govee and Philips Hue comparison changed over the last 12 months?
3 findings
- Govee was ahead of Philips Hue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in Australia moved from 57% to 59.7%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia moved from 20.8% to 17.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia smart lighting brands in September 2026?
2 changes
In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.
In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Govee’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Govee
1 branded search term
- govee
Philips Hue
1 branded search term
- philips hue
Other head-to-heads among smart lighting brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.