TP-Link Tapo vs WiZ:Which is more popular?
In September 2026, WiZ had more branded searches than TP-Link Tapo among smart lighting brands in Australia. WiZ had about 880 branded searches, while TP-Link Tapo had 480. WiZ made up 1.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all five answers and WiZ in three. TP-Link Tapo was mentioned before WiZ in every answer.
Who do people search for more?
WiZ, about 83% more searches than TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
TP-Link Tapo, named ahead of WiZ in every answer
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. WiZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before WiZ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
Philips Hue2nd- WiZ3rd
LIFX4th
Nanoleaf5th
Govee6th
Mirabella–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
Searched Google, AI Overview
“smart lights”
Searched Google, AI Overview
“smart bulbs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is TP-Link Tapo or WiZ more popular in search?
This chart shows how often people search Google for TP-Link Tapo and WiZ by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.
Share of searches by month for WiZ, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Mirabella | Nanoleaf | LIFX | WiZ | TP-Link Tapo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 20.8% | 9.3% | 6.1% | 5% | 1.2% | 0.55% |
| Nov 2025 | 52.2% | 23.3% | 8.5% | 8.5% | 5.6% | 1.4% | 0.5% |
| Dec 2025 | 48% | 21.4% | 11.7% | 11.7% | 5.2% | 1.6% | 0.56% |
| Jan 2026 | 52.3% | 19.1% | 10.4% | 10.4% | 5.7% | 1.7% | 0.49% |
| Feb 2026 | 59.1% | 17.6% | 9.6% | 7.7% | 4.3% | 1.3% | 0.45% |
| Mar 2026 | 60.8% | 14.8% | 9.9% | 8.1% | 4.3% | 1.6% | 0.58% |
| Apr 2026 | 58.2% | 17.4% | 9.4% | 7.7% | 5.2% | 1.5% | 0.56% |
| May 2026 | 55.7% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.8% |
| Jun 2026 | 55.6% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.98% |
| Jul 2026 | 59.5% | 17.8% | 7.9% | 7.9% | 4.3% | 1.6% | 1.1% |
| Aug 2026 | 64.8% | 15.9% | 7% | 7% | 3% | 1.4% | 0.77% |
| Sep 2026 | 59.7% | 17.9% | 7.9% | 7.9% | 3.5% | 1.9% | 1.1% |
How has the TP-Link Tapo and WiZ comparison changed over the last 12 months?
3 findings
- WiZ was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia moved from 0.55% to 1.1%, and its estimated monthly branded searches moved from 260 to 480.
- Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for Australia smart lighting brands in September 2026?
2 changes
In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TP-Link Tapo’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TP-Link Tapo
1 branded search term
- tapo bulb
WiZ
1 branded search term
- wiz lights
Other head-to-heads among smart lighting brands
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