Mirabella vs TP-Link Tapo:Which is more popular?
In September 2026, Mirabella had more branded searches than TP-Link Tapo among smart lighting brands in Australia. Mirabella had about 3,600 branded searches, while TP-Link Tapo had 480. Mirabella made up 7.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all five answers and Mirabella in none.
Who do people search for more?
Mirabella, about 8 searches for every 1 for TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
TP-Link Tapo, the only one of the two named
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. Mirabella did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
Philips Hue2nd
WiZ3rd
LIFX4th
Nanoleaf5th
Govee6th- Mirabella–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
Searched Google, AI Overview
“smart lights”
Searched Google, AI Overview
“smart bulbs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mirabella or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Mirabella and TP-Link Tapo by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.
Share of searches by month for Mirabella, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Mirabella | Nanoleaf | LIFX | WiZ | TP-Link Tapo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 20.8% | 9.3% | 6.1% | 5% | 1.2% | 0.55% |
| Nov 2025 | 52.2% | 23.3% | 8.5% | 8.5% | 5.6% | 1.4% | 0.5% |
| Dec 2025 | 48% | 21.4% | 11.7% | 11.7% | 5.2% | 1.6% | 0.56% |
| Jan 2026 | 52.3% | 19.1% | 10.4% | 10.4% | 5.7% | 1.7% | 0.49% |
| Feb 2026 | 59.1% | 17.6% | 9.6% | 7.7% | 4.3% | 1.3% | 0.45% |
| Mar 2026 | 60.8% | 14.8% | 9.9% | 8.1% | 4.3% | 1.6% | 0.58% |
| Apr 2026 | 58.2% | 17.4% | 9.4% | 7.7% | 5.2% | 1.5% | 0.56% |
| May 2026 | 55.7% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.8% |
| Jun 2026 | 55.6% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.98% |
| Jul 2026 | 59.5% | 17.8% | 7.9% | 7.9% | 4.3% | 1.6% | 1.1% |
| Aug 2026 | 64.8% | 15.9% | 7% | 7% | 3% | 1.4% | 0.77% |
| Sep 2026 | 59.7% | 17.9% | 7.9% | 7.9% | 3.5% | 1.9% | 1.1% |
How has the Mirabella and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- Mirabella was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia moved from 9.3% to 7.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia moved from 0.55% to 1.1%, and its estimated monthly branded searches moved from 260 to 480.
How did search popularity change for Australia smart lighting brands in September 2026?
2 changes
In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mirabella’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mirabella
1 branded search term
- mirabella genio
TP-Link Tapo
1 branded search term
- tapo bulb
Other head-to-heads among smart lighting brands
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