Brandwave

How popular isMirabella?

In September 2026, people searched for Mirabella by name about 3,600 times in Australia, an 18.2% decrease from the previous year. These searches made up 7.9% of all Australia smart lighting brand searches, placing Mirabella third out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, Mirabella did not appear in any of the answers.

Search and AI answers in September 2026

Mirabella is the third most searched of 7 competitors and not listed in any AI answer.

  1. GoveeShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Philips HueShare of searches 17.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MirabellaShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NanoleafShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. LIFXShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mirabella did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link Tapo1st
  2. Philips Hue2nd
  3. WiZ3rd
  4. LIFX4th
  5. Nanoleaf5th
  6. Govee6th
  7. Mirabella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smart lighting brands compete with Mirabella?

Mirabella against smart lighting brands in Australia, by month

Share of searches by month for Govee, Philips Hue, Mirabella, Nanoleaf, LIFX. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueMirabellaNanoleafLIFXWiZTP-Link Tapo
Oct 202557%20.8%9.3%6.1%5%1.2%0.55%
Nov 202552.2%23.3%8.5%8.5%5.6%1.4%0.5%
Dec 202548%21.4%11.7%11.7%5.2%1.6%0.56%
Jan 202652.3%19.1%10.4%10.4%5.7%1.7%0.49%
Feb 202659.1%17.6%9.6%7.7%4.3%1.3%0.45%
Mar 202660.8%14.8%9.9%8.1%4.3%1.6%0.58%
Apr 202658.2%17.4%9.4%7.7%5.2%1.5%0.56%
May 202655.7%20.3%9%7.4%4.9%1.8%0.8%
Jun 202655.6%20.3%9%7.4%4.9%1.8%0.98%
Jul 202659.5%17.8%7.9%7.9%4.3%1.6%1.1%
Aug 202664.8%15.9%7%7%3%1.4%0.77%
Sep 202659.7%17.9%7.9%7.9%3.5%1.9%1.1%

  1. 1.Govee

    59.7%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  2. 2.Philips Hue

    17.9%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share +2 points.

  3. 3.Mirabella

    7.9%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  4. 4.Nanoleaf

    7.9%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  5. 5.LIFX

    3.5%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.5 points.

  6. 6.WiZ

    1.9%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.TP-Link Tapo

    1.1%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Mirabella and its closest rivals

Every comparison with Mirabella

6 comparisons

How has branded search demand for Mirabella changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mirabella in Australia fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia decreased from 9.3% to 7.9%.
  • Across the 12 months ending September 2026, Mirabella’s share of searches among smart lighting brands in Australia peaked at 11.7% in December 2025 and was lowest at 7% in August 2026.

How did search popularity change for Australia smart lighting brands in September 2026?

6 changes

  1. In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.

  2. In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.

  3. In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.

  4. In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.

  5. In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.

  6. Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.

How are Mirabella’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mirabella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mirabella genio

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How the Brand Demand Index is measured

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