Philips Hue vs TP-Link Tapo:Which is more popular?
In September 2026, Philips Hue had more branded searches than TP-Link Tapo among smart lighting brands in Australia. Philips Hue had about 8,100 branded searches, while TP-Link Tapo had 480. Philips Hue made up 17.9% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, both Philips Hue and TP-Link Tapo appeared in all five answers. TP-Link Tapo was mentioned before Philips Hue in four out of five answers.
Who do people search for more?
Philips Hue, about 17 searches for every 1 for TP-Link Tapo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
TP-Link Tapo, named ahead of Philips Hue in 4 of 5 answers
Follow Philips Hue vs TP-Link Tapo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Philips Hue and TP-Link Tapo showed up in all five answers. TP-Link Tapo was listed before Philips Hue in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link Tapo1st
- Philips Hue2nd
WiZ3rd
LIFX4th
Nanoleaf5th
Govee6th
Mirabella–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WiZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirabella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart bulbs should I buy in Australia?”
Asked ChatGPT
“What are the best smart lighting brands in Australia?”
Asked ChatGPT
“What are the best smart lights for a home without a hub?”
Searched Google, AI Overview
“smart lights”
Searched Google, AI Overview
“smart bulbs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Philips Hue or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Philips Hue and TP-Link Tapo by name. Each line represents a brand's share of searches for all seven smart lighting brands we track, month by month, from searches in Australia.
Share of searches by month for Philips Hue, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Mirabella | Nanoleaf | LIFX | WiZ | TP-Link Tapo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 20.8% | 9.3% | 6.1% | 5% | 1.2% | 0.55% |
| Nov 2025 | 52.2% | 23.3% | 8.5% | 8.5% | 5.6% | 1.4% | 0.5% |
| Dec 2025 | 48% | 21.4% | 11.7% | 11.7% | 5.2% | 1.6% | 0.56% |
| Jan 2026 | 52.3% | 19.1% | 10.4% | 10.4% | 5.7% | 1.7% | 0.49% |
| Feb 2026 | 59.1% | 17.6% | 9.6% | 7.7% | 4.3% | 1.3% | 0.45% |
| Mar 2026 | 60.8% | 14.8% | 9.9% | 8.1% | 4.3% | 1.6% | 0.58% |
| Apr 2026 | 58.2% | 17.4% | 9.4% | 7.7% | 5.2% | 1.5% | 0.56% |
| May 2026 | 55.7% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.8% |
| Jun 2026 | 55.6% | 20.3% | 9% | 7.4% | 4.9% | 1.8% | 0.98% |
| Jul 2026 | 59.5% | 17.8% | 7.9% | 7.9% | 4.3% | 1.6% | 1.1% |
| Aug 2026 | 64.8% | 15.9% | 7% | 7% | 3% | 1.4% | 0.77% |
| Sep 2026 | 59.7% | 17.9% | 7.9% | 7.9% | 3.5% | 1.9% | 1.1% |
How has the Philips Hue and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- Philips Hue was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in Australia moved from 20.8% to 17.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia moved from 0.55% to 1.1%, and its estimated monthly branded searches moved from 260 to 480.
How did search popularity change for Australia smart lighting brands in September 2026?
2 changes
In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.
Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Hue
1 branded search term
- philips hue
TP-Link Tapo
1 branded search term
- tapo bulb
Other head-to-heads among smart lighting brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.