Brandwave

How popular isPurple Carrot?

In September 2026, people searched for Purple Carrot by name about 33,100 times in the United States, an 18.3% decrease from the previous year. These searches made up 2.9% of all United States meal kit service searches, placing Purple Carrot eighth out of nine services. When we asked both ChatGPT and Google AI Overviews about meal kit services, Purple Carrot appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Purple Carrot is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. FactorShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  2. CookUnityShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. Home ChefShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. HelloFreshShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Purple CarrotShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+4 more

Purple Carrot website (opens in a new tab)

Follow Purple Carrot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purple Carrot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Purple Carrot is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Home Chef2nd
  3. EveryPlate3rd
  4. Marley Spoon4th
  5. Blue Apron5th
  6. Green Chef6th
  7. Purple Carrot7th
  8. Factor8th
  9. CookUnity9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which meal kit services compete with Purple Carrot?

Purple Carrot against meal kit services in the United States, by month

Share of searches by month for Factor, CookUnity, Home Chef, HelloFresh, Blue Apron, EveryPlate, Green Chef, Purple Carrot. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityHome ChefHelloFreshBlue ApronEveryPlateGreen ChefPurple CarrotMarley Spoon
Oct 202521.6%16.6%16.6%20.3%11.1%4.1%4.1%3.3%2.2%
Nov 202519.6%17.6%14.4%21.4%11.7%4.3%4.3%4.3%2.4%
Dec 202535.1%14.2%11.6%17.3%9.5%3.5%3.5%3.5%1.9%
Jan 202642.1%14.3%9.6%14.3%7.9%3.5%3.5%2.4%2.4%
Feb 202639%16%13.1%13.1%5.9%3.9%3.2%3.2%2.6%
Mar 202637.4%18.7%12.6%12.6%5.6%3.8%3.1%3.8%2.5%
Apr 202639.8%20%13.4%11%4%4%2.7%3.3%1.8%
May 202638.3%23.1%15.5%6.9%4.6%3.8%2.5%3.1%2.1%
Jun 202641.5%20.8%14%7.7%5.1%3.4%2.8%2.8%1.9%
Jul 202640%24.6%13.5%7.4%4%3.3%2.7%2.7%1.8%
Aug 202639.5%24.2%13.3%7.3%4.9%3.3%3.3%2.2%2.2%
Sep 202635.4%26.1%14.3%9.5%3.5%3.5%2.9%2.9%1.9%

  1. 1.Factor

    35.4%

    Held 1st. 409K estimated branded searches, -16.7% vs prior month. Share -4.1 points.

  2. 2.CookUnity

    26.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Home Chef

    14.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.HelloFresh

    9.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  5. 5.Blue Apron

    3.5%

    Held 5th. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

  6. 6.EveryPlate

    3.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Green Chef

    2.9%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Purple Carrot

    2.9%

    Moved from 9th to 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  9. 9.Marley Spoon

    1.9%

    Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Purple Carrot and its closest rivals

Every comparison with Purple Carrot

16 comparisons

How has branded search demand for Purple Carrot changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Purple Carrot in the United States fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States peaked at 4.3% in November 2025 and was lowest at 2.2% in August 2026.

How did search popularity change for United States meal kit services in September 2026?

6 changes

  1. In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.

  2. In September 2026, HelloFresh gained share of searches among meal kit services in the United States, from 7.3% to 9.5%.

  3. In September 2026, CookUnity gained share of searches among meal kit services in the United States, from 24.2% to 26.1%.

  4. In September 2026, Home Chef gained share of searches among meal kit services in the United States, from 13.3% to 14.3%.

  5. In September 2026, Factor lost share of searches among meal kit services in the United States, from 39.5% to 35.4%.

  6. In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%.

How are Purple Carrot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Purple Carrot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • purple carrot

Do you work for Purple Carrot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Purple Carrot compete?

Purple Carrot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Meal kit services8th of 92.9%Shown above
Prepared meal delivery services4th of 113.8%Show ranking
Creator with pink hair and a pink jacket

Is Purple Carrot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free