Brandwave

How popular isGreen Chef?

In September 2026, people searched for Green Chef by name about 33,100 times in United States, a 33.1% decrease from the previous year. These searches made up 2.9% of all United States meal kit service searches, placing Green Chef seventh out of nine services. When we asked both ChatGPT and Google AI Overviews about meal kit services, Green Chef appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Green Chef is the seventh most searched of 9 competitors and the sixth most recommended in AI answers.

  1. FactorShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  2. CookUnityShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. Home ChefShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. HelloFreshShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Green ChefShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Green Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Green Chef is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Home Chef2nd
  3. EveryPlate3rd
  4. Marley Spoon4th
  5. Blue Apron5th
  6. Green Chef6th
  7. Purple Carrot7th
  8. Factor8th
  9. CookUnity9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which meal kit services compete with Green Chef?

Green Chef against meal kit services in United States, by month

Share of searches by month for Factor, CookUnity, Home Chef, HelloFresh, Blue Apron, EveryPlate, Green Chef, Purple Carrot. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityHome ChefHelloFreshBlue ApronEveryPlateGreen ChefPurple CarrotMarley Spoon
Oct 202521.6%16.6%16.6%20.3%11.1%4.1%4.1%3.3%2.2%
Nov 202519.6%17.6%14.4%21.4%11.7%4.3%4.3%4.3%2.4%
Dec 202535.1%14.2%11.6%17.3%9.5%3.5%3.5%3.5%1.9%
Jan 202642.1%14.3%9.6%14.3%7.9%3.5%3.5%2.4%2.4%
Feb 202639%16%13.1%13.1%5.9%3.9%3.2%3.2%2.6%
Mar 202637.4%18.7%12.6%12.6%5.6%3.8%3.1%3.8%2.5%
Apr 202639.8%20%13.4%11%4%4%2.7%3.3%1.8%
May 202638.3%23.1%15.5%6.9%4.6%3.8%2.5%3.1%2.1%
Jun 202641.5%20.8%14%7.7%5.1%3.4%2.8%2.8%1.9%
Jul 202640%24.6%13.5%7.4%4%3.3%2.7%2.7%1.8%
Aug 202639.5%24.2%13.3%7.3%4.9%3.3%3.3%2.2%2.2%
Sep 202635.4%26.1%14.3%9.5%3.5%3.5%2.9%2.9%1.9%

  1. 1.Factor

    35.4%

    Held 1st. 409K estimated branded searches, -16.7% vs prior month. Share -4.1 points.

  2. 2.CookUnity

    26.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Home Chef

    14.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.HelloFresh

    9.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  5. 5.Blue Apron

    3.5%

    Held 5th. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

  6. 6.EveryPlate

    3.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Green Chef

    2.9%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Purple Carrot

    2.9%

    Moved from 9th to 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  9. 9.Marley Spoon

    1.9%

    Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Green Chef and its closest rivals

Every comparison with Green Chef

8 comparisons

How has branded search demand for Green Chef changed in United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Green Chef in United States fell from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Green Chef’s share of searches among meal kit services in United States decreased from 4.1% to 2.9%.
  • Across the 12 months ending September 2026, Green Chef’s share of searches among meal kit services in United States peaked at 4.3% in November 2025 and was lowest at 2.5% in May 2026.

How did search popularity change for United States meal kit services in September 2026?

6 changes

  1. In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in United States, with 2.9% of the searches.

  2. In September 2026, HelloFresh gained share of searches among meal kit services in United States, from 7.3% to 9.5%.

  3. In September 2026, CookUnity gained share of searches among meal kit services in United States, from 24.2% to 26.1%.

  4. In September 2026, Home Chef gained share of searches among meal kit services in United States, from 13.3% to 14.3%.

  5. In September 2026, Factor lost share of searches among meal kit services in United States, from 39.5% to 35.4%.

  6. In September 2026, Blue Apron lost share of searches among meal kit services in United States, from 4.9% to 3.5%.

How are Green Chef’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Green Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • green chef

How the Brand Demand Index is measured

Who owns Green Chef?

Green Chef is owned by HelloFresh. Brandwave also tracks HelloFresh, EveryPlate and Factor, owned by the same company, in United States.

Do you work for Green Chef? To request corrections or removal please contact us via our support page and we will be happy to assist.

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