Brandwave

CookUnity vs Green Chef:Which is more popular?

In September 2026, CookUnity had more branded searches than Green Chef among meal kit services in United States. CookUnity had about 301,000 branded searches, while Green Chef had 33,100. CookUnity made up 26.1% of all meal kit service searches we track, and Green Chef accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about meal kit services, CookUnity and Green Chef each appeared in two of the five answers. Green Chef was mentioned before CookUnity in two out of three answers that named either.

Among meal kit services in United States in September 2026

Who do people search for more?

CookUnity, about 9 searches for every 1 for Green Chef

CookUnity 301K searchesGreen Chef 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

CookUnity in 2 of 5Green Chef in 2 of 5

Who does AI recommend more?

Green Chef, named ahead of CookUnity in 2 of 3 answers

Green Chef first in 2CookUnity first in 1

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Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CookUnity was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Green Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Green Chef was listed before CookUnity in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Home Chef2nd
  3. EveryPlate3rd
  4. Marley Spoon4th
  5. Blue Apron5th
  6. Green Chef6th
  7. Purple Carrot7th
  8. Factor8th
  9. CookUnity9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is CookUnity or Green Chef more popular in search?

This chart shows how often people search Google for CookUnity and Green Chef by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.

CookUnity and Green Chef among meal kit services in United States, by month

Share of searches by month for CookUnity, Green Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityHome ChefHelloFreshBlue ApronEveryPlateGreen ChefPurple CarrotMarley Spoon
Oct 202521.6%16.6%16.6%20.3%11.1%4.1%4.1%3.3%2.2%
Nov 202519.6%17.6%14.4%21.4%11.7%4.3%4.3%4.3%2.4%
Dec 202535.1%14.2%11.6%17.3%9.5%3.5%3.5%3.5%1.9%
Jan 202642.1%14.3%9.6%14.3%7.9%3.5%3.5%2.4%2.4%
Feb 202639%16%13.1%13.1%5.9%3.9%3.2%3.2%2.6%
Mar 202637.4%18.7%12.6%12.6%5.6%3.8%3.1%3.8%2.5%
Apr 202639.8%20%13.4%11%4%4%2.7%3.3%1.8%
May 202638.3%23.1%15.5%6.9%4.6%3.8%2.5%3.1%2.1%
Jun 202641.5%20.8%14%7.7%5.1%3.4%2.8%2.8%1.9%
Jul 202640%24.6%13.5%7.4%4%3.3%2.7%2.7%1.8%
Aug 202639.5%24.2%13.3%7.3%4.9%3.3%3.3%2.2%2.2%
Sep 202635.4%26.1%14.3%9.5%3.5%3.5%2.9%2.9%1.9%

How has the CookUnity and Green Chef comparison changed over the last 12 months?

3 findings

How did search popularity change for United States meal kit services in September 2026?

2 changes
  1. In September 2026, CookUnity gained share of searches among meal kit services in United States, from 24.2% to 26.1%.

  2. Estimated monthly branded searches for Green Chef in United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CookUnity’s and Green Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CookUnity

1 branded search term

  • cookunity

Green Chef

1 branded search term

  • green chef

How the Brand Demand Index is measured

Other head-to-heads among meal kit services

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