How popular isEveryPlate?
In September 2026, people searched for EveryPlate by name about 40,500 times in United States, an 18.2% decrease from the previous year. These searches made up 3.5% of all United States meal kit service searches, placing EveryPlate sixth out of nine services. When we asked both ChatGPT and Google AI Overviews about meal kit services, EveryPlate appeared in four of the five answers and was the third most recommended of the nine.
EveryPlate is the sixth most searched of 9 competitors and the third most recommended in AI answers.
FactorShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
CookUnityShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
Home ChefShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HelloFreshShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EveryPlateShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EveryPlate was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. EveryPlate is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
- Home Chef2nd
- EveryPlate3rd
Marley Spoon4th
Blue Apron5th
Green Chef6th
Purple Carrot7th- Factor8th
- CookUnity9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I use in the US?”
Asked ChatGPT
“What are the best meal kit services in the US?”
Asked ChatGPT
“What's the best meal kit service in the US for easy dinners?”
Searched Google, AI Overview
“meal kit services”
Searched Google, AI Overview
“meal delivery service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which meal kit services compete with EveryPlate?
Share of searches by month for Factor, CookUnity, Home Chef, HelloFresh, Blue Apron, EveryPlate, Green Chef, Purple Carrot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Home Chef | HelloFresh | Blue Apron | EveryPlate | Green Chef | Purple Carrot | Marley Spoon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 16.6% | 16.6% | 20.3% | 11.1% | 4.1% | 4.1% | 3.3% | 2.2% |
| Nov 2025 | 19.6% | 17.6% | 14.4% | 21.4% | 11.7% | 4.3% | 4.3% | 4.3% | 2.4% |
| Dec 2025 | 35.1% | 14.2% | 11.6% | 17.3% | 9.5% | 3.5% | 3.5% | 3.5% | 1.9% |
| Jan 2026 | 42.1% | 14.3% | 9.6% | 14.3% | 7.9% | 3.5% | 3.5% | 2.4% | 2.4% |
| Feb 2026 | 39% | 16% | 13.1% | 13.1% | 5.9% | 3.9% | 3.2% | 3.2% | 2.6% |
| Mar 2026 | 37.4% | 18.7% | 12.6% | 12.6% | 5.6% | 3.8% | 3.1% | 3.8% | 2.5% |
| Apr 2026 | 39.8% | 20% | 13.4% | 11% | 4% | 4% | 2.7% | 3.3% | 1.8% |
| May 2026 | 38.3% | 23.1% | 15.5% | 6.9% | 4.6% | 3.8% | 2.5% | 3.1% | 2.1% |
| Jun 2026 | 41.5% | 20.8% | 14% | 7.7% | 5.1% | 3.4% | 2.8% | 2.8% | 1.9% |
| Jul 2026 | 40% | 24.6% | 13.5% | 7.4% | 4% | 3.3% | 2.7% | 2.7% | 1.8% |
| Aug 2026 | 39.5% | 24.2% | 13.3% | 7.3% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | 35.4% | 26.1% | 14.3% | 9.5% | 3.5% | 3.5% | 2.9% | 2.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 409K | -16.7% | -4.1 points | |
| 2, held 2nd | 26.1% | 301K | 0% | +1.9 points | |
| 3, held 3rd | 14.3% | 165K | 0% | +1 points | |
| 4, held 4th | 9.5% | 110K | +21.5% | +2.3 points | |
| 5, held 5th | 3.5% | 40.5K | -33.1% | -1.4 points | |
| 6, held 6th | 3.5% | 40.5K | 0% | +0.3 points | |
| 7, held 7th | 2.9% | 33.1K | -18.3% | -0.4 points | |
| 8, moved from 9th to 8th | 2.9% | 33.1K | +22.1% | +0.7 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.9% | 22.2K | -18.1% | -0.3 pointsmoved from 8th to 9th |
1.
Factor35.4%
Held 1st. 409K estimated branded searches, -16.7% vs prior month. Share -4.1 points.
26.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.
14.3%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.
9.5%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +2.3 points.
3.5%
Held 5th. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.4 points.
3.5%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.9%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.9%
Moved from 9th to 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
1.9%
Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare popularity between EveryPlate and its closest rivals
Every comparison with EveryPlate
8 comparisons
How has branded search demand for EveryPlate changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for EveryPlate in United States fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in United States decreased from 4.1% to 3.5%.
- Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in United States peaked at 4.3% in November 2025 and was lowest at 3.3% in August 2026.
How did search popularity change for United States meal kit services in September 2026?
6 changes
In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in United States, with 2.9% of the searches.
In September 2026, HelloFresh gained share of searches among meal kit services in United States, from 7.3% to 9.5%.
In September 2026, CookUnity gained share of searches among meal kit services in United States, from 24.2% to 26.1%.
In September 2026, Home Chef gained share of searches among meal kit services in United States, from 13.3% to 14.3%.
In September 2026, Factor lost share of searches among meal kit services in United States, from 39.5% to 35.4%.
In September 2026, Blue Apron lost share of searches among meal kit services in United States, from 4.9% to 3.5%.
How are EveryPlate’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EveryPlate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- every plate
- everyplate
Who owns EveryPlate?
EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh, Factor and Green Chef, owned by the same company, in United States.
Do you work for EveryPlate? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is EveryPlate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.