Brandwave

EveryPlate vs Purple Carrot:Which is more popular?

In September 2026, EveryPlate had more branded searches than Purple Carrot among meal kit services in the United States. EveryPlate had about 40,500 branded searches, while Purple Carrot had 33,100. EveryPlate made up 3.5% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about meal kit services, EveryPlate appeared in four of the five answers and Purple Carrot in two. EveryPlate was mentioned before Purple Carrot in four out of five answers.

Among meal kit services in the United States in September 2026

Who do people search for more?

EveryPlate, about 22% more searches than Purple Carrot

EveryPlate 40.5K searchesPurple Carrot 33.1K searches

Who does AI mention more?

EveryPlate, mentioned in 4 of 5 answers, Purple Carrot in 2

EveryPlate in 4 of 5Purple Carrot in 2 of 5

Who does AI recommend more?

EveryPlate, named ahead of Purple Carrot in 4 of 5 answers

EveryPlate first in 4Purple Carrot first in 1

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Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EveryPlate was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Purple Carrot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. EveryPlate was listed before Purple Carrot in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Home Chef2nd
  3. EveryPlate3rd
  4. Marley Spoon4th
  5. Blue Apron5th
  6. Green Chef6th
  7. Purple Carrot7th
  8. Factor8th
  9. CookUnity9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is EveryPlate or Purple Carrot more popular in search?

This chart shows how often people search Google for EveryPlate and Purple Carrot by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.

EveryPlate and Purple Carrot among meal kit services in the United States, by month

Share of searches by month for EveryPlate, Purple Carrot. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityHome ChefHelloFreshBlue ApronEveryPlateGreen ChefPurple CarrotMarley Spoon
Oct 202521.6%16.6%16.6%20.3%11.1%4.1%4.1%3.3%2.2%
Nov 202519.6%17.6%14.4%21.4%11.7%4.3%4.3%4.3%2.4%
Dec 202535.1%14.2%11.6%17.3%9.5%3.5%3.5%3.5%1.9%
Jan 202642.1%14.3%9.6%14.3%7.9%3.5%3.5%2.4%2.4%
Feb 202639%16%13.1%13.1%5.9%3.9%3.2%3.2%2.6%
Mar 202637.4%18.7%12.6%12.6%5.6%3.8%3.1%3.8%2.5%
Apr 202639.8%20%13.4%11%4%4%2.7%3.3%1.8%
May 202638.3%23.1%15.5%6.9%4.6%3.8%2.5%3.1%2.1%
Jun 202641.5%20.8%14%7.7%5.1%3.4%2.8%2.8%1.9%
Jul 202640%24.6%13.5%7.4%4%3.3%2.7%2.7%1.8%
Aug 202639.5%24.2%13.3%7.3%4.9%3.3%3.3%2.2%2.2%
Sep 202635.4%26.1%14.3%9.5%3.5%3.5%2.9%2.9%1.9%

How has the EveryPlate and Purple Carrot comparison changed over the last 12 months?

3 findings

How did search popularity change for United States meal kit services in September 2026?

2 changes

  1. In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.

  2. Estimated monthly branded searches for EveryPlate in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EveryPlate’s and Purple Carrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EveryPlate

2 branded search terms

  • every plate
  • everyplate

Purple Carrot

1 branded search term

  • purple carrot

How the Brand Demand Index is measured

Other head-to-heads among meal kit services

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