Brandwave

How popular isHelloFresh in search?

In September 2026, there were an estimated 110K branded searches for HelloFresh in United States which is down 55.3% over the last 12 months. HelloFresh holds 32.6% estimated Share of Search among United States meal kit services and is ranked 2nd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Home Chef48.9%
  2. HelloFresh32.6%
  3. Blue Apron12%
  4. Marley Spoon6.6%
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Which meal kit services compete with HelloFresh?

HelloFresh against meal kit services in United States, by month

Share of Search by month for Home Chef, HelloFresh, Blue Apron, Marley Spoon. The figures are in the table below the chart.

View monthly share of search table
MonthHome ChefHelloFreshBlue ApronMarley Spoon
Oct 202533%40.4%22.2%4.4%
Nov 202528.8%42.9%23.5%4.7%
Dec 202528.8%42.9%23.5%4.7%
Jan 202628.1%42%23%6.9%
Feb 202637.7%37.7%16.9%7.6%
Mar 202637.7%37.7%16.9%7.6%
Apr 202644.4%36.3%13.3%6%
May 202653.1%23.8%15.9%7.1%
Jun 202648.8%26.8%17.9%6.5%
Jul 202650.4%27.7%15.1%6.8%
Aug 202648.1%26.4%17.6%7.9%
Sep 202648.9%32.6%12%6.6%

  1. 1.Home Chef

    48.9%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.HelloFresh

    32.6%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +6.2 points.

  3. 3.Blue Apron

    12%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.6 points.

  4. 4.Marley Spoon

    6.6%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

Compare search popularity between HelloFresh and its closest rivals

Every comparison with HelloFresh

How has branded search demand for HelloFresh changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HelloFresh in United States fell from 246K to 110K.
  • Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States decreased from 40.4% to 32.6%.
  • Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States peaked at 42.9% in November 2025 and was lowest at 23.8% in May 2026.
  • Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in United States.

How did search popularity change for United States meal kit services in September 2026?

  1. In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.

  2. In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.

  3. In September 2026, Blue Apron lost estimated Share of Search among meal kit services in United States, from 17.6% to 12%.

  4. In September 2026, Marley Spoon lost estimated Share of Search among meal kit services in United States, from 7.9% to 6.6%.

How is HelloFresh measured?

Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hellofresh

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How the Brand Demand Index is measured

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