Meal kit services in United States:Which are searched most?
In September 2026, Home Chef was the most searched among meal kit services in United States, with an estimated 165K branded searches and 48.9% estimated Share of Search within this set.
Home Chef48.9%
HelloFresh32.6%
Blue Apron12%
Marley Spoon6.6%
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Share of SearchLeaderboard
Compare the services that deliver recipe boxes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Home Chef, HelloFresh, Blue Apron, Marley Spoon. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Chef | HelloFresh | Blue Apron | Marley Spoon |
|---|---|---|---|---|
| Oct 2025 | 33% | 40.4% | 22.2% | 4.4% |
| Nov 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Dec 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Jan 2026 | 28.1% | 42% | 23% | 6.9% |
| Feb 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Mar 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Apr 2026 | 44.4% | 36.3% | 13.3% | 6% |
| May 2026 | 53.1% | 23.8% | 15.9% | 7.1% |
| Jun 2026 | 48.8% | 26.8% | 17.9% | 6.5% |
| Jul 2026 | 50.4% | 27.7% | 15.1% | 6.8% |
| Aug 2026 | 48.1% | 26.4% | 17.6% | 7.9% |
| Sep 2026 | 48.9% | 32.6% | 12% | 6.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 165K | 0% | +0.8 points | |
| 2, held 2nd | 32.6% | 110K | +21.5% | +6.2 points | |
| 3, held 3rd | 12% | 40.5K | -33.1% | -5.6 points | |
| 4, held 4th | 6.6% | 22.2K | -18.1% | -1.3 points |
48.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.
32.6%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +6.2 points.
12%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.6 points.
6.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.3 points.
Compare search popularity between leading brands
- Home Chef vs HelloFresh: compare search popularity
- Home Chef vs Blue Apron: compare search popularity
- Home Chef vs Marley Spoon: compare search popularity
- HelloFresh vs Blue Apron: compare search popularity
- HelloFresh vs Marley Spoon: compare search popularity
- Blue Apron vs Marley Spoon: compare search popularity
- Compare any of these brands
Which brand is most popular in search among meal kit services in United States?
4 brands
In September 2026, Home Chef was the most searched among meal kit services in United States, with an estimated 165K branded searches and 48.9% estimated Share of Search within this set. HelloFresh is in 2nd place, 16.3 percentage points behind at 32.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Home Chef | 33% → 48.9% | 53.1%May 2026 | 28.1%Jan 2026 | 2nd → 1st |
| HelloFresh | 40.4% → 32.6% | 42.9%Nov 2025 | 23.8%May 2026 | 1st → 2nd |
| Blue Apron | 22.2% → 12% | 23.5%Nov 2025 | 12%Sep 2026 | 3rd |
| Marley Spoon | 4.4% → 6.6% | 7.9%Aug 2026 | 4.4%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States increased from 33% to 48.9%.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States decreased from 40.4% to 32.6%.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States decreased from 22.2% to 12%.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services in United States increased from 4.4% to 6.6%.
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States peaked at 53.1% in May 2026 and was lowest at 28.1% in January 2026.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States peaked at 42.9% in November 2025 and was lowest at 23.8% in May 2026.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States peaked at 23.5% in November 2025 and was lowest at 12% in September 2026.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services in United States peaked at 7.9% in August 2026 and was lowest at 4.4% in October 2025.
- Across the 12 months ending September 2026, Home Chef rose from 2nd to 1st among meal kit services in United States.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in United States.
How did search popularity change for United States meal kit services in September 2026?
4 changes
In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.
In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.
In September 2026, Blue Apron lost estimated Share of Search among meal kit services in United States, from 17.6% to 12%.
In September 2026, Marley Spoon lost estimated Share of Search among meal kit services in United States, from 7.9% to 6.6%.
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