How popular isBlue Apron in search?
In September 2026, there were an estimated 40.5K branded searches for Blue Apron in United States which is down 70% over the last 12 months. Blue Apron holds 12% estimated Share of Search among United States meal kit services and is ranked 3rd of 4 competitors for search popularity.
Home Chef48.9%
HelloFresh32.6%
Blue Apron12%
Marley Spoon6.6%
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Which meal kit services compete with Blue Apron?
Share of Search by month for Home Chef, HelloFresh, Blue Apron, Marley Spoon. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Chef | HelloFresh | Blue Apron | Marley Spoon |
|---|---|---|---|---|
| Oct 2025 | 33% | 40.4% | 22.2% | 4.4% |
| Nov 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Dec 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Jan 2026 | 28.1% | 42% | 23% | 6.9% |
| Feb 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Mar 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Apr 2026 | 44.4% | 36.3% | 13.3% | 6% |
| May 2026 | 53.1% | 23.8% | 15.9% | 7.1% |
| Jun 2026 | 48.8% | 26.8% | 17.9% | 6.5% |
| Jul 2026 | 50.4% | 27.7% | 15.1% | 6.8% |
| Aug 2026 | 48.1% | 26.4% | 17.6% | 7.9% |
| Sep 2026 | 48.9% | 32.6% | 12% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 165K | 0% | +0.8 points | |
| 2, held 2nd | 32.6% | 110K | +21.5% | +6.2 points | |
| 3, held 3rd | 12% | 40.5K | -33.1% | -5.6 points | |
| 4, held 4th | 6.6% | 22.2K | -18.1% | -1.3 points |
48.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.
32.6%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +6.2 points.
12%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -5.6 points.
6.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.3 points.
Compare search popularity between Blue Apron and its closest rivals
Every comparison with Blue Apron
3 comparisons
How has branded search demand for Blue Apron changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Apron in United States fell from 135K to 40.5K.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States decreased from 22.2% to 12%.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States peaked at 23.5% in November 2025 and was lowest at 12% in September 2026.
How did search popularity change for United States meal kit services in September 2026?
4 changes
In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.
In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.
In September 2026, Blue Apron lost estimated Share of Search among meal kit services in United States, from 17.6% to 12%.
In September 2026, Marley Spoon lost estimated Share of Search among meal kit services in United States, from 7.9% to 6.6%.
How is Blue Apron measured?
Brandwave collects information about searches that people make online using Blue Apron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blue apron
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