Brandwave

How popular isFactor?

In September 2026, people searched for Factor by name about 409,000 times in United States, a 56.2% increase from the previous year. These searches made up 35.4% of all United States meal kit service searches, placing Factor first out of nine services. When we asked both ChatGPT and Google AI Overviews about meal kit services, Factor appeared in four of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Factor is the most searched of 9 competitors and the eighth most recommended in AI answers.

  1. FactorShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  2. CookUnityShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. Home ChefShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. HelloFreshShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Blue ApronShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top meal kit services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Factor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Factor is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HelloFresh1st
  2. Home Chef2nd
  3. EveryPlate3rd
  4. Marley Spoon4th
  5. Blue Apron5th
  6. Green Chef6th
  7. Purple Carrot7th
  8. Factor8th
  9. CookUnity9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about meal kit services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which meal kit services compete with Factor?

Factor against meal kit services in United States, by month

Share of searches by month for Factor, CookUnity, Home Chef, HelloFresh, Blue Apron, EveryPlate, Green Chef, Purple Carrot. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityHome ChefHelloFreshBlue ApronEveryPlateGreen ChefPurple CarrotMarley Spoon
Oct 202521.6%16.6%16.6%20.3%11.1%4.1%4.1%3.3%2.2%
Nov 202519.6%17.6%14.4%21.4%11.7%4.3%4.3%4.3%2.4%
Dec 202535.1%14.2%11.6%17.3%9.5%3.5%3.5%3.5%1.9%
Jan 202642.1%14.3%9.6%14.3%7.9%3.5%3.5%2.4%2.4%
Feb 202639%16%13.1%13.1%5.9%3.9%3.2%3.2%2.6%
Mar 202637.4%18.7%12.6%12.6%5.6%3.8%3.1%3.8%2.5%
Apr 202639.8%20%13.4%11%4%4%2.7%3.3%1.8%
May 202638.3%23.1%15.5%6.9%4.6%3.8%2.5%3.1%2.1%
Jun 202641.5%20.8%14%7.7%5.1%3.4%2.8%2.8%1.9%
Jul 202640%24.6%13.5%7.4%4%3.3%2.7%2.7%1.8%
Aug 202639.5%24.2%13.3%7.3%4.9%3.3%3.3%2.2%2.2%
Sep 202635.4%26.1%14.3%9.5%3.5%3.5%2.9%2.9%1.9%

  1. 1.Factor

    35.4%

    Held 1st. 409K estimated branded searches, -16.7% vs prior month. Share -4.1 points.

  2. 2.CookUnity

    26.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Home Chef

    14.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.HelloFresh

    9.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  5. 5.Blue Apron

    3.5%

    Held 5th. 40.5K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

  6. 6.EveryPlate

    3.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Green Chef

    2.9%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Purple Carrot

    2.9%

    Moved from 9th to 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  9. 9.Marley Spoon

    1.9%

    Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Factor and its closest rivals

Every comparison with Factor

16 comparisons

How has branded search demand for Factor changed in United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Factor in United States rose from 262K to 409K.
  • Across the 12 months ending September 2026, Factor’s share of searches among meal kit services in United States increased from 21.6% to 35.4%.
  • Across the 12 months ending September 2026, Factor’s share of searches among meal kit services in United States peaked at 42.1% in January 2026 and was lowest at 19.6% in November 2025.

How did search popularity change for United States meal kit services in September 2026?

6 changes

  1. In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in United States, with 2.9% of the searches.

  2. In September 2026, HelloFresh gained share of searches among meal kit services in United States, from 7.3% to 9.5%.

  3. In September 2026, CookUnity gained share of searches among meal kit services in United States, from 24.2% to 26.1%.

  4. In September 2026, Home Chef gained share of searches among meal kit services in United States, from 13.3% to 14.3%.

  5. In September 2026, Factor lost share of searches among meal kit services in United States, from 39.5% to 35.4%.

  6. In September 2026, Blue Apron lost share of searches among meal kit services in United States, from 4.9% to 3.5%.

How are Factor’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Factor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • factor 75
  • factor meals
  • factor75

How the Brand Demand Index is measured

Who owns Factor?

Factor is owned by HelloFresh. Brandwave also tracks HelloFresh, EveryPlate and Green Chef, owned by the same company, in United States.

Do you work for Factor? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Factor compete?

Factor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Meal kit services1st of 935.4%Shown above
Prepared meal delivery services in the US1st of 1147%Show ranking
Creator with pink hair and a pink jacket

Is Factor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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