Brandwave

How popular isFactor?

In September 2026, people searched for Factor by name about 409,000 times in the United States, a 56.2% increase from the previous year. These searches made up 47% of all United States prepared meal delivery service searches, placing Factor first out of 11 services. When we asked both ChatGPT and Google AI Overviews about prepared meal delivery services, Factor appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Factor is the most searched of 11 competitors and the most recommended in AI answers.

  1. FactorShare of searches 47%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CookUnityShare of searches 34.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TovalaShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Purple CarrotShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TempoShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top prepared meal delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Factor appeared in all five answers. Factor is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Factor1st
  2. CookUnity2nd
  3. Tempo3rd
  4. Purple Carrot4th
  5. Trifecta Nutrition5th
  6. BistroMD6th
  7. Tovala7th
  8. MegaFit Meals–
  9. Snap Kitchen–
  10. Mosaic Foods–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Factor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CookUnity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purple Carrot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BistroMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trifecta Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tovala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MegaFit Meals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snap Kitchen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mosaic Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about prepared meal delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which prepared meal delivery services compete with Factor?

Factor against prepared meal delivery services in the United States, by month

Share of searches by month for Factor, CookUnity, Tovala, Purple Carrot, Tempo. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityTovalaPurple CarrotTempoBistroMDMegaFit MealsSnap KitchenTrifecta NutritionMosaic FoodsTerritory Foods
Oct 202541.5%31.9%7.9%6.4%4.3%1.6%2.3%2.3%0.76%0.57%0.38%
Nov 202536.9%33%9.9%8.1%3.6%1.6%2.4%2.4%0.96%0.58%0.38%
Dec 202556%22.6%6.8%5.6%3%1.1%1.7%1.7%0.82%0.49%0.26%
Jan 202662.5%21.3%5.2%3.5%2.9%1%1.3%1%0.64%0.38%0.21%
Feb 202657.2%23.4%5.8%4.7%3.2%1.2%1.7%1.4%0.76%0.42%0.22%
Mar 202654.6%27.4%4.5%5.5%2.5%1.1%1.6%1.3%0.76%0.4%0.21%
Apr 202655.8%28%3.8%4.6%2.5%1.1%1.4%1.4%0.77%0.41%0.22%
May 202651.4%30.9%5.1%4.2%2.8%1%1.9%1.2%0.86%0.45%0.2%
Jun 202654%27%6.7%3.6%3%1.1%1.6%1.6%0.7%0.39%0.26%
Jul 202651.6%31.6%4.3%3.5%3.5%1.3%1.6%1.3%0.71%0.46%0.24%
Aug 202651.5%31.6%5.2%2.8%3.5%1.3%1.6%1.3%0.66%0.38%0.2%
Sep 202647%34.6%5.7%3.8%3.8%1.4%1.4%1.1%0.6%0.41%0.22%

  1. 1.Factor

    47%

    Held 1st. 409K estimated branded searches, -16.7% vs prior month. Share -4.6 points.

  2. 2.CookUnity

    34.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Tovala

    5.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Purple Carrot

    3.8%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  5. 5.Tempo

    3.8%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.BistroMD

    1.4%

    Moved from 7th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.MegaFit Meals

    1.4%

    Moved from 6th to 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Snap Kitchen

    1.1%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.Trifecta Nutrition

    0.6%

    Held 9th. 5.2K estimated branded searches, -17.5% vs prior month. Share -0.1 points.

  10. 10.Mosaic Foods

    0.41%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Territory Foods

    0.22%

    Held 11th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Factor and its closest rivals

Every comparison with Factor

16 comparisons

How has branded search demand for Factor changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Factor in the United States rose from 262K to 409K.
  • Across the 12 months ending September 2026, Factor’s share of searches among prepared meal delivery services in the United States increased from 41.5% to 47%.
  • Across the 12 months ending September 2026, Factor’s share of searches among prepared meal delivery services in the United States peaked at 62.5% in January 2026 and was lowest at 36.9% in November 2025.

How did search popularity change for United States prepared meal delivery services in September 2026?

6 changes

  1. In September 2026, Purple Carrot overtook Tempo to rank 4th among prepared meal delivery services in the United States, with 3.8% of the searches.

  2. In September 2026, CookUnity gained share of searches among prepared meal delivery services in the United States, from 31.6% to 34.6%.

  3. In September 2026, Factor lost share of searches among prepared meal delivery services in the United States, from 51.5% to 47%.

  4. In September 2026, BistroMD rose from 7th to 6th among prepared meal delivery services in the United States.

  5. In September 2026, MegaFit Meals fell from 6th to 7th among prepared meal delivery services in the United States.

  6. Estimated monthly branded searches for Tempo in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Factor’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Factor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • factor 75
  • factor meals
  • factor75

How the Brand Demand Index is measured

Who owns Factor?

Factor is owned by HelloFresh. Brandwave also tracks HelloFresh, EveryPlate and Green Chef, owned by the same company, in the United States.

Do you work for Factor? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Factor compete?

Factor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Meal kit services1st of 935.4%Show ranking
Prepared meal delivery services1st of 1147%Shown above
Creator with pink hair and a pink jacket

Is Factor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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