Factor vs HelloFresh:Which is more popular?
In September 2026, Factor had more branded searches than HelloFresh among meal kit services in United States. Factor had about 409,000 branded searches, while HelloFresh had 110,000. Factor made up 35.4% of all meal kit service searches we track, and HelloFresh accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about meal kit services, HelloFresh appeared in all five answers and Factor in four. HelloFresh was mentioned before Factor in every answer.
Who do people search for more?
Factor, about 4 searches for every 1 for HelloFresh
Who does AI mention more?
HelloFresh, mentioned in every answer we collected
Who does AI recommend more?
HelloFresh, named ahead of Factor in every answer
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. Factor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HelloFresh was listed before Factor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HelloFresh1st
Home Chef2nd
EveryPlate3rd
Marley Spoon4th
Blue Apron5th
Green Chef6th
Purple Carrot7th- Factor8th
CookUnity9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I use in the US?”
Asked ChatGPT
“What are the best meal kit services in the US?”
Asked ChatGPT
“What's the best meal kit service in the US for easy dinners?”
Searched Google, AI Overview
“meal kit services”
Searched Google, AI Overview
“meal delivery service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Factor or HelloFresh more popular in search?
This chart shows how often people search Google for Factor and HelloFresh by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.
Share of searches by month for Factor, HelloFresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Home Chef | HelloFresh | Blue Apron | EveryPlate | Green Chef | Purple Carrot | Marley Spoon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 16.6% | 16.6% | 20.3% | 11.1% | 4.1% | 4.1% | 3.3% | 2.2% |
| Nov 2025 | 19.6% | 17.6% | 14.4% | 21.4% | 11.7% | 4.3% | 4.3% | 4.3% | 2.4% |
| Dec 2025 | 35.1% | 14.2% | 11.6% | 17.3% | 9.5% | 3.5% | 3.5% | 3.5% | 1.9% |
| Jan 2026 | 42.1% | 14.3% | 9.6% | 14.3% | 7.9% | 3.5% | 3.5% | 2.4% | 2.4% |
| Feb 2026 | 39% | 16% | 13.1% | 13.1% | 5.9% | 3.9% | 3.2% | 3.2% | 2.6% |
| Mar 2026 | 37.4% | 18.7% | 12.6% | 12.6% | 5.6% | 3.8% | 3.1% | 3.8% | 2.5% |
| Apr 2026 | 39.8% | 20% | 13.4% | 11% | 4% | 4% | 2.7% | 3.3% | 1.8% |
| May 2026 | 38.3% | 23.1% | 15.5% | 6.9% | 4.6% | 3.8% | 2.5% | 3.1% | 2.1% |
| Jun 2026 | 41.5% | 20.8% | 14% | 7.7% | 5.1% | 3.4% | 2.8% | 2.8% | 1.9% |
| Jul 2026 | 40% | 24.6% | 13.5% | 7.4% | 4% | 3.3% | 2.7% | 2.7% | 1.8% |
| Aug 2026 | 39.5% | 24.2% | 13.3% | 7.3% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | 35.4% | 26.1% | 14.3% | 9.5% | 3.5% | 3.5% | 2.9% | 2.9% | 1.9% |
How has the Factor and HelloFresh comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: HelloFresh took it in November 2025, Factor took it in December 2025.
- Across the 12 months ending September 2026, Factor’s share of searches among meal kit services in United States moved from 21.6% to 35.4%, and its estimated monthly branded searches moved from 262K to 409K.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in United States moved from 20.3% to 9.5%, and its estimated monthly branded searches moved from 246K to 110K.
How did search popularity change for United States meal kit services in September 2026?
2 changes
In September 2026, HelloFresh gained share of searches among meal kit services in United States, from 7.3% to 9.5%.
In September 2026, Factor lost share of searches among meal kit services in United States, from 39.5% to 35.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Factor’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Factor
3 branded search terms
- factor 75
- factor meals
- factor75
HelloFresh
1 branded search term
- hellofresh
Other head-to-heads among meal kit services
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