Blue Apron vs CookUnity:Which is more popular?
In September 2026, CookUnity had more branded searches than Blue Apron among meal kit services in the United States. CookUnity had about 301,000 branded searches, while Blue Apron had 40,500. CookUnity made up 26.1% of all meal kit service searches we track, and Blue Apron accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about meal kit services, Blue Apron and CookUnity each appeared in two of the five answers. Blue Apron was mentioned before CookUnity in two out of three answers that named either.
Who do people search for more?
CookUnity, about 7 searches for every 1 for Blue Apron
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Blue Apron, named ahead of CookUnity in 2 of 3 answers
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blue Apron and CookUnity were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Apron was listed before CookUnity in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HelloFresh1st
Home Chef2nd
EveryPlate3rd
Marley Spoon4th- Blue Apron5th
Green Chef6th
Purple Carrot7th
Factor8th- CookUnity9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I use in the US?”
Asked ChatGPT
“What are the best meal kit services in the US?”
Asked ChatGPT
“What's the best meal kit service in the US for easy dinners?”
Searched Google, AI Overview
“meal kit services”
Searched Google, AI Overview
“meal delivery service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Blue Apron or CookUnity more popular in search?
This chart shows how often people search Google for Blue Apron and CookUnity by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.
Share of searches by month for CookUnity, Blue Apron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Home Chef | HelloFresh | Blue Apron | EveryPlate | Green Chef | Purple Carrot | Marley Spoon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 16.6% | 16.6% | 20.3% | 11.1% | 4.1% | 4.1% | 3.3% | 2.2% |
| Nov 2025 | 19.6% | 17.6% | 14.4% | 21.4% | 11.7% | 4.3% | 4.3% | 4.3% | 2.4% |
| Dec 2025 | 35.1% | 14.2% | 11.6% | 17.3% | 9.5% | 3.5% | 3.5% | 3.5% | 1.9% |
| Jan 2026 | 42.1% | 14.3% | 9.6% | 14.3% | 7.9% | 3.5% | 3.5% | 2.4% | 2.4% |
| Feb 2026 | 39% | 16% | 13.1% | 13.1% | 5.9% | 3.9% | 3.2% | 3.2% | 2.6% |
| Mar 2026 | 37.4% | 18.7% | 12.6% | 12.6% | 5.6% | 3.8% | 3.1% | 3.8% | 2.5% |
| Apr 2026 | 39.8% | 20% | 13.4% | 11% | 4% | 4% | 2.7% | 3.3% | 1.8% |
| May 2026 | 38.3% | 23.1% | 15.5% | 6.9% | 4.6% | 3.8% | 2.5% | 3.1% | 2.1% |
| Jun 2026 | 41.5% | 20.8% | 14% | 7.7% | 5.1% | 3.4% | 2.8% | 2.8% | 1.9% |
| Jul 2026 | 40% | 24.6% | 13.5% | 7.4% | 4% | 3.3% | 2.7% | 2.7% | 1.8% |
| Aug 2026 | 39.5% | 24.2% | 13.3% | 7.3% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | 35.4% | 26.1% | 14.3% | 9.5% | 3.5% | 3.5% | 2.9% | 2.9% | 1.9% |
How has the Blue Apron and CookUnity comparison changed over the last 12 months?
3 findings
- CookUnity was ahead of Blue Apron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Apron’s share of searches among meal kit services in the United States moved from 11.1% to 3.5%, and its estimated monthly branded searches moved from 135K to 40.5K.
- Across the 12 months ending September 2026, CookUnity’s share of searches among meal kit services in the United States moved from 16.6% to 26.1%, and its estimated monthly branded searches moved from 201K to 301K.
How did search popularity change for United States meal kit services in September 2026?
2 changes
In September 2026, CookUnity gained share of searches among meal kit services in the United States, from 24.2% to 26.1%.
In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blue Apron’s and CookUnity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Apron
1 branded search term
- blue apron
CookUnity
1 branded search term
- cookunity
Other head-to-heads among meal kit services
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