Green Chef vs Purple Carrot:Which is more popular?
In September 2026, Green Chef and Purple Carrot were level in searches among meal kit services in the United States, with an estimated 33.1K branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about meal kit services, Green Chef and Purple Carrot each appeared in two of the five answers. Green Chef was mentioned before Purple Carrot in two out of three answers that named either.
Who do people search for more?
Green Chef and Purple Carrot are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Green Chef, named ahead of Purple Carrot in 2 of 3 answers
Follow Green Chef vs Purple Carrot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Green Chef was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Purple Carrot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Green Chef was listed before Purple Carrot in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HelloFresh1st
Home Chef2nd
EveryPlate3rd
Marley Spoon4th
Blue Apron5th- Green Chef6th
Purple Carrot7th
Factor8th
CookUnity9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I use in the US?”
Asked ChatGPT
“What are the best meal kit services in the US?”
Asked ChatGPT
“What's the best meal kit service in the US for easy dinners?”
Searched Google, AI Overview
“meal kit services”
Searched Google, AI Overview
“meal delivery service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Green Chef or Purple Carrot more popular in search?
This chart shows how often people search Google for Green Chef and Purple Carrot by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.
Share of searches by month for Green Chef, Purple Carrot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Home Chef | HelloFresh | Blue Apron | EveryPlate | Green Chef | Purple Carrot | Marley Spoon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 16.6% | 16.6% | 20.3% | 11.1% | 4.1% | 4.1% | 3.3% | 2.2% |
| Nov 2025 | 19.6% | 17.6% | 14.4% | 21.4% | 11.7% | 4.3% | 4.3% | 4.3% | 2.4% |
| Dec 2025 | 35.1% | 14.2% | 11.6% | 17.3% | 9.5% | 3.5% | 3.5% | 3.5% | 1.9% |
| Jan 2026 | 42.1% | 14.3% | 9.6% | 14.3% | 7.9% | 3.5% | 3.5% | 2.4% | 2.4% |
| Feb 2026 | 39% | 16% | 13.1% | 13.1% | 5.9% | 3.9% | 3.2% | 3.2% | 2.6% |
| Mar 2026 | 37.4% | 18.7% | 12.6% | 12.6% | 5.6% | 3.8% | 3.1% | 3.8% | 2.5% |
| Apr 2026 | 39.8% | 20% | 13.4% | 11% | 4% | 4% | 2.7% | 3.3% | 1.8% |
| May 2026 | 38.3% | 23.1% | 15.5% | 6.9% | 4.6% | 3.8% | 2.5% | 3.1% | 2.1% |
| Jun 2026 | 41.5% | 20.8% | 14% | 7.7% | 5.1% | 3.4% | 2.8% | 2.8% | 1.9% |
| Jul 2026 | 40% | 24.6% | 13.5% | 7.4% | 4% | 3.3% | 2.7% | 2.7% | 1.8% |
| Aug 2026 | 39.5% | 24.2% | 13.3% | 7.3% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | 35.4% | 26.1% | 14.3% | 9.5% | 3.5% | 3.5% | 2.9% | 2.9% | 1.9% |
How has the Green Chef and Purple Carrot comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Purple Carrot took it in March 2026, Green Chef took it in August 2026.
- Across the 12 months ending September 2026, Green Chef’s share of searches among meal kit services in the United States moved from 4.1% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United States meal kit services in September 2026?
2 changes
In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.
Estimated monthly branded searches for Green Chef in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Green Chef’s and Purple Carrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Green Chef
1 branded search term
- green chef
Purple Carrot
1 branded search term
- purple carrot
Other head-to-heads among meal kit services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.