Brandwave

Purple Carrot vs Tovala:Which is more popular?

In September 2026, Tovala had more branded searches than Purple Carrot among prepared meal delivery services in the United States. Tovala had about 49,500 branded searches, while Purple Carrot had 33,100. Tovala made up 5.7% of all prepared meal delivery service searches we track, and Purple Carrot accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery services, Purple Carrot appeared in four of the five answers and Tovala in one. Purple Carrot was mentioned before Tovala in every answer that named either.

Among prepared meal delivery services in the United States in September 2026

Who do people search for more?

Tovala, about 50% more searches than Purple Carrot

Tovala 49.5K searchesPurple Carrot 33.1K searches

Who does AI mention more?

Purple Carrot, mentioned in 4 of 5 answers, Tovala in 1

Purple Carrot in 4 of 5Tovala in 1 of 5

Who does AI recommend more?

Purple Carrot, named ahead of Tovala in 4 of 4 answers

Purple Carrot first in 4Tovala never first

Follow Purple Carrot vs Tovala and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top prepared meal delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purple Carrot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tovala was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Purple Carrot was listed before Tovala in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Factor1st
  2. CookUnity2nd
  3. Tempo3rd
  4. Purple Carrot4th
  5. Trifecta Nutrition5th
  6. BistroMD6th
  7. Tovala7th
  8. MegaFit Meals–
  9. Snap Kitchen–
  10. Mosaic Foods–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Factor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CookUnity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purple Carrot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tempo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BistroMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trifecta Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tovala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MegaFit Meals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snap Kitchen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mosaic Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about prepared meal delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Purple Carrot or Tovala more popular in search?

This chart shows how often people search Google for Purple Carrot and Tovala by name. Each line represents a brand's share of searches for all 11 prepared meal delivery services we track, month by month, from searches in United States.

Purple Carrot and Tovala among prepared meal delivery services in the United States, by month

Share of searches by month for Tovala, Purple Carrot. The figures are in the table below the chart.

View monthly share of searches table
MonthFactorCookUnityTovalaPurple CarrotTempoBistroMDMegaFit MealsSnap KitchenTrifecta NutritionMosaic FoodsTerritory Foods
Oct 202541.5%31.9%7.9%6.4%4.3%1.6%2.3%2.3%0.76%0.57%0.38%
Nov 202536.9%33%9.9%8.1%3.6%1.6%2.4%2.4%0.96%0.58%0.38%
Dec 202556%22.6%6.8%5.6%3%1.1%1.7%1.7%0.82%0.49%0.26%
Jan 202662.5%21.3%5.2%3.5%2.9%1%1.3%1%0.64%0.38%0.21%
Feb 202657.2%23.4%5.8%4.7%3.2%1.2%1.7%1.4%0.76%0.42%0.22%
Mar 202654.6%27.4%4.5%5.5%2.5%1.1%1.6%1.3%0.76%0.4%0.21%
Apr 202655.8%28%3.8%4.6%2.5%1.1%1.4%1.4%0.77%0.41%0.22%
May 202651.4%30.9%5.1%4.2%2.8%1%1.9%1.2%0.86%0.45%0.2%
Jun 202654%27%6.7%3.6%3%1.1%1.6%1.6%0.7%0.39%0.26%
Jul 202651.6%31.6%4.3%3.5%3.5%1.3%1.6%1.3%0.71%0.46%0.24%
Aug 202651.5%31.6%5.2%2.8%3.5%1.3%1.6%1.3%0.66%0.38%0.2%
Sep 202647%34.6%5.7%3.8%3.8%1.4%1.4%1.1%0.6%0.41%0.22%

How has the Purple Carrot and Tovala comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prepared meal delivery services in September 2026?

1 change

  1. In September 2026, Purple Carrot overtook Tempo to rank 4th among prepared meal delivery services in the United States, with 3.8% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Purple Carrot’s and Tovala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purple Carrot

1 branded search term

  • purple carrot

Tovala

1 branded search term

  • tovala

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free