Home Chef vs Purple Carrot:Which is more popular?
In September 2026, Home Chef had more branded searches than Purple Carrot among meal kit services in the United States. Home Chef had about 165,000 branded searches, while Purple Carrot had 33,100. Home Chef made up 14.3% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about meal kit services, Home Chef appeared in four of the five answers and Purple Carrot in two. Home Chef was mentioned before Purple Carrot in four out of five answers.
Who do people search for more?
Home Chef, about 5 searches for every 1 for Purple Carrot
Who does AI mention more?
Home Chef, mentioned in 4 of 5 answers, Purple Carrot in 2
Who does AI recommend more?
Home Chef, named ahead of Purple Carrot in 4 of 5 answers
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Top meal kit services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Home Chef was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Purple Carrot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Home Chef was listed before Purple Carrot in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HelloFresh1st- Home Chef2nd
EveryPlate3rd
Marley Spoon4th
Blue Apron5th
Green Chef6th
Purple Carrot7th
Factor8th
CookUnity9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HelloFresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Chef4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EveryPlate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CookUnity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Apron2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purple Carrot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marley Spoon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about meal kit services
5 answers
Asked ChatGPT
“Which meal kit service should I use in the US?”
Asked ChatGPT
“What are the best meal kit services in the US?”
Asked ChatGPT
“What's the best meal kit service in the US for easy dinners?”
Searched Google, AI Overview
“meal kit services”
Searched Google, AI Overview
“meal delivery service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Home Chef or Purple Carrot more popular in search?
This chart shows how often people search Google for Home Chef and Purple Carrot by name. Each line represents a brand's share of searches for all nine meal kit services we track, month by month, from searches in United States.
Share of searches by month for Home Chef, Purple Carrot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Home Chef | HelloFresh | Blue Apron | EveryPlate | Green Chef | Purple Carrot | Marley Spoon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 16.6% | 16.6% | 20.3% | 11.1% | 4.1% | 4.1% | 3.3% | 2.2% |
| Nov 2025 | 19.6% | 17.6% | 14.4% | 21.4% | 11.7% | 4.3% | 4.3% | 4.3% | 2.4% |
| Dec 2025 | 35.1% | 14.2% | 11.6% | 17.3% | 9.5% | 3.5% | 3.5% | 3.5% | 1.9% |
| Jan 2026 | 42.1% | 14.3% | 9.6% | 14.3% | 7.9% | 3.5% | 3.5% | 2.4% | 2.4% |
| Feb 2026 | 39% | 16% | 13.1% | 13.1% | 5.9% | 3.9% | 3.2% | 3.2% | 2.6% |
| Mar 2026 | 37.4% | 18.7% | 12.6% | 12.6% | 5.6% | 3.8% | 3.1% | 3.8% | 2.5% |
| Apr 2026 | 39.8% | 20% | 13.4% | 11% | 4% | 4% | 2.7% | 3.3% | 1.8% |
| May 2026 | 38.3% | 23.1% | 15.5% | 6.9% | 4.6% | 3.8% | 2.5% | 3.1% | 2.1% |
| Jun 2026 | 41.5% | 20.8% | 14% | 7.7% | 5.1% | 3.4% | 2.8% | 2.8% | 1.9% |
| Jul 2026 | 40% | 24.6% | 13.5% | 7.4% | 4% | 3.3% | 2.7% | 2.7% | 1.8% |
| Aug 2026 | 39.5% | 24.2% | 13.3% | 7.3% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% |
| Sep 2026 | 35.4% | 26.1% | 14.3% | 9.5% | 3.5% | 3.5% | 2.9% | 2.9% | 1.9% |
How has the Home Chef and Purple Carrot comparison changed over the last 12 months?
3 findings
- Home Chef was ahead of Purple Carrot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Chef’s share of searches among meal kit services in the United States moved from 16.6% to 14.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United States meal kit services in September 2026?
2 changes
In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.
In September 2026, Home Chef gained share of searches among meal kit services in the United States, from 13.3% to 14.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Home Chef’s and Purple Carrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Chef
1 branded search term
- home chef
Purple Carrot
1 branded search term
- purple carrot
Other head-to-heads among meal kit services
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