How popular isOctopus Energy?
In September 2026, people searched for Octopus Energy by name about 1.2 million times in the United Kingdom, about the same as the previous year. These searches made up 7.3% of all United Kingdom business energy supplier searches, placing Octopus Energy fourth out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about business energy suppliers, Octopus Energy appeared in four of the five answers and was the second most recommended of the seven.
Octopus Energy is the fourth most searched of 7 competitors and the second most recommended in AI answers.
British Gas BusinessShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Yü EnergyShare of searches 37%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Crown Gas & PowerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Octopus EnergyShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EDFShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top business energy suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Octopus Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Octopus Energy is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- British Gas Business1st
- Octopus Energy2nd
E.ON Next3rd- EDF4th
- Crown Gas & Power5th
Opus Energy6th- Yü Energy7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business energy suppliers
5 answers
Asked ChatGPT
“What's the best business energy supplier in the UK?”
Asked ChatGPT
“Which UK business electricity supplier has the cheapest rates?”
Asked ChatGPT
“Who are the main business gas and electricity suppliers in the UK?”
Searched Google, AI Overview
“business energy”
Searched Google, AI Overview
“business electricity”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which business energy suppliers compete with Octopus Energy?
Share of searches by month for British Gas Business, Yü Energy, Crown Gas & Power, Octopus Energy, EDF, Opus Energy, E.ON Next. The figures are in the table below the chart.
View monthly share of searches table
| Month | British Gas Business | Yü Energy | Crown Gas & Power | Octopus Energy | EDF | Opus Energy | E.ON Next |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 7.1% | 7.1% | 7.1% | 4.6% | 2.1% |
| Nov 2025 | 35.2% | 35.2% | 8.4% | 7% | 7% | 4.7% | 2.6% |
| Dec 2025 | 40% | 32.8% | 7.9% | 6.3% | 6.3% | 4.3% | 2.4% |
| Jan 2026 | 36.1% | 36.1% | 8.8% | 7.1% | 5.9% | 3.9% | 2.1% |
| Feb 2026 | 37.7% | 37.7% | 7.4% | 6.1% | 4.8% | 4.1% | 2.2% |
| Mar 2026 | 33.5% | 41% | 6.6% | 6.6% | 6.6% | 2.9% | 2.9% |
| Apr 2026 | 34.6% | 42.3% | 6.8% | 5.6% | 5.6% | 3% | 2.1% |
| May 2026 | 33.4% | 40.8% | 8% | 6.6% | 5.2% | 3.6% | 2.4% |
| Jun 2026 | 37.8% | 37.8% | 7.4% | 6.1% | 6.1% | 2.6% | 2.2% |
| Jul 2026 | 38.8% | 38.8% | 6.3% | 6.3% | 5% | 2.6% | 2.3% |
| Aug 2026 | 37.1% | 37.1% | 7.4% | 7.4% | 5.8% | 3.1% | 2.2% |
| Sep 2026 | 37% | 37% | 7.3% | 7.3% | 6% | 3.3% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 14.8K | +22.3% | -0.1 points | |
| 2, held 2nd | 37% | 14.8K | +22.3% | -0.1 points | |
| 3, held 3rd | 7.3% | 2.9K | +20.8% | -0.1 points | |
| 4, held 4th | 7.3% | 2.9K | +20.8% | -0.1 points | |
| 5, held 5th | 6% | 2.4K | +26.3% | +0.2 points | |
| 6, held 6th | 3.3% | 1.3K | +30% | +0.2 points | |
| 7, held 7th | 2.2% | 880 | +22.2% | 0 points |
37%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
37%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
7.3%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
7.3%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
5.
EDF6%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
3.3%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
2.2%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare popularity between Octopus Energy and its closest rivals
Every comparison with Octopus Energy
17 comparisons
- British Gas vs Octopus Energy
- E.ON Next vs Octopus Energy
- Octopus Energy vs OVO
- EDF vs Octopus Energy
- Octopus Energy vs So Energy
- Octopus Energy vs Outfox Energy
- Ecotricity vs Octopus Energy
- Good Energy vs Octopus Energy
- Octopus Energy vs ScottishPower
- Heatable vs Octopus Energy
- 100Green vs Octopus Energy
- Heat Geek vs Octopus Energy
- British Gas Business vs Octopus Energy
- Crown Gas & Power vs Octopus Energy
- Octopus Energy vs Yü Energy
- Aira vs Octopus Energy
- Octopus Energy vs Opus Energy
How has branded search demand for Octopus Energy changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Energy in the United Kingdom held steady at 1.2M.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among business energy suppliers in the United Kingdom peaked at 7.4% in August 2026 and was lowest at 5.6% in April 2026.
- Across the 12 months ending September 2026, Octopus Energy rose from 5th to 4th among business energy suppliers in the United Kingdom.
How did search popularity change for United Kingdom business energy suppliers in September 2026?
2 changes
Opus Energy’s share of searches among business energy suppliers in the United Kingdom has gained ground for 3 months in a row, from 2.6% to 3.3% in September 2026.
Estimated monthly branded searches for EDF in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Octopus Energy’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Octopus Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- octopus business energy
- octopus energy
- octopus heat pump
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Where does Octopus Energy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Energy suppliers | 1st of 11 | 33.6% | Show ranking |
| Business energy suppliers | 4th of 7 | 7.3% | Shown above |
| Heat pump installers | 2nd of 6 | 27.8% | Show ranking |
Is Octopus Energy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.