Brandwave

How popular isOctopus Energy?

In September 2026, people searched for Octopus Energy by name about 1.2 million times in the United Kingdom, about the same as the previous year. These searches made up 27.8% of all United Kingdom heat pump installer searches, placing Octopus Energy second out of six installers. When we asked both ChatGPT and Google AI Overviews about heat pump installers, Octopus Energy appeared in two of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Octopus Energy is the second most searched of 6 competitors and the most recommended in AI answers.

  1. HeatableShare of searches 34.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Octopus EnergyShare of searches 27.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Heat GeekShare of searches 22.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. AiraShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. British GasShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top heat pump installers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Octopus Energy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Octopus Energy is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. Heat Geek2nd
  3. Aira3rd
  4. Heatable4th
  5. British Gas–
  6. EDF–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heatable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Octopus Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heat Geek2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aira2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EDF1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • British Gas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heat pump installers

4 answers

  • Asked ChatGPT

    “Who is the best heat pump installer in the UK?”

    1. 1Heat Geek
    2. 2Octopus Energy
    3. 3Aira
    4. 4Heatable

  • Asked ChatGPT

    “Which company should I use to install an air source heat pump?”

    1. Asked ChatGPT

      “What are the best companies for heat pump installation in the UK?”

      1. 1Octopus Energy
      2. 2Aira
      3. 3Heat Geek
      4. 4Heatable

    2. Searched Google, AI Overview

      “air source heat pump”

      1. 1EDF

    3. Searched Google, AI Overview

      “heat pump installers”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Which heat pump installers compete with Octopus Energy?

    Octopus Energy against heat pump installers in the United Kingdom, by month

    Share of searches by month for Heatable, Octopus Energy, Heat Geek, Aira, British Gas, EDF. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHeatableOctopus EnergyHeat GeekAiraBritish GasEDF
    Oct 202522.4%27.4%33.5%9.8%4.4%2.4%
    Nov 202525.3%25.3%31.1%11.1%3.8%3.4%
    Dec 202528.4%28.4%28.4%8.4%3.8%2.5%
    Jan 202630.7%30.7%25%7.2%3.8%2.7%
    Feb 202630.5%30.5%24.9%7.4%4.1%2.7%
    Mar 202630%36.6%20%7%3.7%2.7%
    Apr 202634.5%28.1%23%8.1%3.7%2.5%
    May 202635%28.5%23.3%6.9%3.8%2.5%
    Jun 202641.1%27.4%18.3%6.6%4.2%2.4%
    Jul 202637%30.2%20.1%5.9%4%2.7%
    Aug 202630.7%30.7%25.1%6%4.7%2.7%
    Sep 202634.1%27.8%22.8%6.7%5.5%3%

    1. 1.Heatable

      34.1%

      Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.4 points.

    2. 2.Octopus Energy

      27.8%

      Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.9 points.

    3. 3.Heat Geek

      22.8%

      Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.4 points.

    4. 4.Aira

      6.7%

      Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.7 points.

    5. 5.British Gas

      5.5%

      Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

    6. 6.EDF

      3%

      Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

    Compare popularity between Octopus Energy and its closest rivals

    Every comparison with Octopus Energy

    17 comparisons

    How has branded search demand for Octopus Energy changed in the United Kingdom over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Energy in the United Kingdom held steady at 1.2M.
    • Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom peaked at 36.6% in March 2026 and was lowest at 25.3% in November 2025.

    How did search popularity change for United Kingdom heat pump installers in September 2026?

    6 changes

    1. In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.

    2. In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.

    3. In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.

    4. In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.

    5. In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.

    6. EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

    How are Octopus Energy’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Octopus Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • octopus business energy
    • octopus energy
    • octopus heat pump

    Do you work for Octopus Energy? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Octopus Energy compete?

    Octopus Energy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Energy suppliers1st of 1133.6%Show ranking
    Business energy suppliers4th of 77.3%Show ranking
    Heat pump installers2nd of 627.8%Shown above
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