Brandwave

Octopus Energy vs ScottishPower:Which is more popular?

In September 2026, Octopus Energy had more branded searches than ScottishPower among energy suppliers in the United Kingdom. Octopus Energy had about 1.2 million branded searches, while ScottishPower had 8,100. Octopus Energy made up 33.6% of all energy supplier searches we track, and ScottishPower accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about energy suppliers, Octopus Energy appeared in all five answers and ScottishPower in two. Octopus Energy was mentioned before ScottishPower in every answer.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

Octopus Energy, about 151 searches for every 1 for ScottishPower

Octopus Energy 1.2M searchesScottishPower 8.1K searches

Who does AI mention more?

Octopus Energy, mentioned in every answer we collected

Octopus Energy in 5 of 5ScottishPower in 2 of 5

Who does AI recommend more?

Octopus Energy, named ahead of ScottishPower in every answer

Octopus Energy first in 5ScottishPower never first

Follow Octopus Energy vs ScottishPower and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octopus Energy appeared in all five answers. ScottishPower was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Octopus Energy was listed before ScottishPower in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Octopus Energy or ScottishPower more popular in search?

This chart shows how often people search Google for Octopus Energy and ScottishPower by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

Octopus Energy and ScottishPower among energy suppliers in the United Kingdom, by month

Share of searches by month for Octopus Energy, ScottishPower. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Octopus Energy and ScottishPower comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom energy suppliers in September 2026?

1 change

  1. In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Octopus Energy’s and ScottishPower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Octopus Energy

1 branded search term

  • octopus energy

ScottishPower

1 branded search term

  • scottishpower

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free