Brandwave

How popular isOctopus Energy?

In September 2026, people searched for Octopus Energy by name about 1.2 million times in the United Kingdom, about the same as the previous year. These searches made up 33.6% of all United Kingdom energy supplier searches, placing Octopus Energy first out of 11 suppliers. When we asked both ChatGPT and Google AI Overviews about energy suppliers, Octopus Energy appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Octopus Energy is the most searched of 11 competitors and the most recommended in AI answers.

  1. Octopus EnergyShare of searches 33.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. British GasShare of searches 27.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. E.ON NextShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. OVOShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. EDFShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octopus Energy appeared in all five answers. Octopus Energy is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which energy suppliers compete with Octopus Energy?

Octopus Energy against energy suppliers in the United Kingdom, by month

Share of searches by month for Octopus Energy, British Gas, E.ON Next, OVO, EDF. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

  1. 1.Octopus Energy

    33.6%

    Moved from 2nd to 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.9 points.

  2. 2.British Gas

    27.5%

    Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.E.ON Next

    14.3%

    Held 3rd. 520K estimated branded searches, +15.4% vs prior month. Share +0.5 points.

  4. 4.OVO

    10.1%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.EDF

    10.1%

    Held 5th. 366K estimated branded searches, +22% vs prior month. Share +0.9 points.

  6. 6.So Energy

    1.7%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Outfox Energy

    1.1%

    Held 7th. 39.2K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  8. 8.Ecotricity

    0.91%

    Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  9. 9.Good Energy

    0.27%

    Held 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.ScottishPower

    0.22%

    Held 10th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  11. 11.100Green

    0.15%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Octopus Energy and its closest rivals

Every comparison with Octopus Energy

17 comparisons

How has branded search demand for Octopus Energy changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Energy in the United Kingdom held steady at 1.2M.
  • Across the 12 months ending September 2026, Octopus Energy’s share of searches among energy suppliers in the United Kingdom increased from 30.7% to 33.6%.
  • Across the 12 months ending September 2026, Octopus Energy’s share of searches among energy suppliers in the United Kingdom peaked at 35% in April 2026 and was lowest at 29.8% in December 2025.
  • Across the 12 months ending September 2026, Octopus Energy rose from 2nd to 1st among energy suppliers in the United Kingdom.

How did search popularity change for United Kingdom energy suppliers in September 2026?

6 changes

  1. In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches.

  2. In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%.

  3. In September 2026, British Gas lost share of searches among energy suppliers in the United Kingdom, from 30.7% to 27.5%.

  4. In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%.

  5. Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  6. Estimated monthly branded searches for 100Green in the United Kingdom rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

How are Octopus Energy’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Octopus Energy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • octopus business energy
  • octopus energy
  • octopus heat pump

Do you work for Octopus Energy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Octopus Energy compete?

Octopus Energy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Energy suppliers1st of 1133.6%Shown above
Business energy suppliers4th of 77.3%Show ranking
Heat pump installers2nd of 627.8%Show ranking
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