Heat pump installers in the United Kingdom:Which are most popular?
In September 2026, Heatable was the most searched heat pump installer in the United Kingdom, accounting for 34.1% of all searches among the six installers we track. When we checked with ChatGPT and Google AI Overviews, Heatable, Octopus Energy, Heat Geek and Aira were mentioned most often, in two of the four answers. Octopus Energy was recommended most often, coming first in one out of two responses that gave a list.
HeatableShare of searches 34.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Octopus EnergyShare of searches 27.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Heat GeekShare of searches 22.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
AiraShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
British GasShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top heat pump installers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Heatable, Octopus Energy, Heat Geek and Aira were mentioned most often, in two of the four answers. Octopus Energy was recommended most often, coming first in one out of two answers that gave a list. Heat Geek was second, and Aira was third. British Gas, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Octopus Energy1st
- Heat Geek2nd
- Aira3rd
- Heatable4th
- British Gas–
EDF–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heatable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Octopus Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heat Geek2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aira2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EDF1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- British Gas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heat pump installers
4 answers
Asked ChatGPT
“Who is the best heat pump installer in the UK?”
Asked ChatGPT
“Which company should I use to install an air source heat pump?”
Asked ChatGPT
“What are the best companies for heat pump installation in the UK?”
Searched Google, AI Overview
“air source heat pump”
- 1EDF
- 1
Searched Google, AI Overview
“heat pump installers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which heat pump installers do people search for most?
This chart shows how often people search Google for each heat pump installer by name. Each line represents a brand's share of searches for all six heat pump installers we track, month by month, from searches in United Kingdom.
Share of searches by month for Heatable, Octopus Energy, Heat Geek, Aira, British Gas, EDF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heatable | Octopus Energy | Heat Geek | Aira | British Gas | EDF |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 27.4% | 33.5% | 9.8% | 4.4% | 2.4% |
| Nov 2025 | 25.3% | 25.3% | 31.1% | 11.1% | 3.8% | 3.4% |
| Dec 2025 | 28.4% | 28.4% | 28.4% | 8.4% | 3.8% | 2.5% |
| Jan 2026 | 30.7% | 30.7% | 25% | 7.2% | 3.8% | 2.7% |
| Feb 2026 | 30.5% | 30.5% | 24.9% | 7.4% | 4.1% | 2.7% |
| Mar 2026 | 30% | 36.6% | 20% | 7% | 3.7% | 2.7% |
| Apr 2026 | 34.5% | 28.1% | 23% | 8.1% | 3.7% | 2.5% |
| May 2026 | 35% | 28.5% | 23.3% | 6.9% | 3.8% | 2.5% |
| Jun 2026 | 41.1% | 27.4% | 18.3% | 6.6% | 4.2% | 2.4% |
| Jul 2026 | 37% | 30.2% | 20.1% | 5.9% | 4% | 2.7% |
| Aug 2026 | 30.7% | 30.7% | 25.1% | 6% | 4.7% | 2.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 6.7% | 5.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 8.1K | +22.7% | +3.4 points | |
| 2, held 2nd | 27.8% | 6.6K | 0% | -2.9 points | |
| 3, held 3rd | 22.8% | 5.4K | 0% | -2.4 points | |
| 4, held 4th | 6.7% | 1.6K | +23.1% | +0.7 points | |
| 5, held 5th | 5.5% | 1.3K | +30% | +0.8 points | |
| 6, held 6th | 3% | 720 | +22% | +0.3 points |
1.
Heatable34.1%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.4 points.
27.8%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.9 points.
22.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Aira6.7%
Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.7 points.
5.5%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.
6.
EDF3%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.
Which brand is most popular in search among heat pump installers in the United Kingdom?
6 brands
In September 2026, Heatable was the most searched among heat pump installers in the United Kingdom, with an estimated 8.1K branded searches, 34.1% of all searches for the six we track. Octopus Energy is in 2nd place, 6.3 percentage points behind at 27.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Heatable | 22.4% → 34.1% | 41.1%Jun 2026 | 22.4%Oct 2025 | 3rd → 1st |
| Octopus Energy | 27.4% → 27.8% | 36.6%Mar 2026 | 25.3%Nov 2025 | 2nd |
| Heat Geek | 33.5% → 22.8% | 33.5%Oct 2025 | 18.3%Jun 2026 | 1st → 3rd |
| Aira | 9.8% → 6.7% | 11.1%Nov 2025 | 5.9%Jul 2026 | 4th |
| British Gas | 4.4% → 5.5% | 5.5%Sep 2026 | 3.7%Mar 2026 | 5th |
| EDF | 2.4% → 3% | 3.4%Nov 2025 | 2.4%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom increased from 22.4% to 34.1%.
- Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom decreased from 33.5% to 22.8%.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom decreased from 9.8% to 6.7%.
- Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom increased from 4.4% to 5.5%.
- Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom peaked at 41.1% in June 2026 and was lowest at 22.4% in October 2025.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom peaked at 36.6% in March 2026 and was lowest at 25.3% in November 2025.
- Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom peaked at 33.5% in October 2025 and was lowest at 18.3% in June 2026.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom peaked at 11.1% in November 2025 and was lowest at 5.9% in July 2026.
- Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom peaked at 5.5% in September 2026 and was lowest at 3.7% in March 2026.
- Across the 12 months ending September 2026, Heatable rose from 3rd to 1st among heat pump installers in the United Kingdom.
- Across the 12 months ending September 2026, Heat Geek fell from 1st to 3rd among heat pump installers in the United Kingdom.
- Across the 12 months ending September 2026, Octopus Energy held steady: its share of searches among heat pump installers in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom heat pump installers in September 2026?
6 changes
In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.
In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.
In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.
In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.
In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.
EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.
Compare popularity between leading brands
- Heatable vs Octopus Energy: compare popularity
- Heatable vs Heat Geek: compare popularity
- Heatable vs Aira: compare popularity
- Heatable vs British Gas: compare popularity
- Octopus Energy vs Heat Geek: compare popularity
- Octopus Energy vs Aira: compare popularity
- Octopus Energy vs British Gas: compare popularity
- Heat Geek vs Aira: compare popularity
- Heat Geek vs British Gas: compare popularity
- Aira vs British Gas: compare popularity
- Compare any of these brands
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