Brandwave

British Gas Business vs Octopus Energy:Which is more popular?

In September 2026, British Gas Business had more branded searches than Octopus Energy among business energy suppliers in the United Kingdom. British Gas Business had about 14,800 branded searches, while Octopus Energy had 2,900. British Gas Business made up 37% of all business energy supplier searches we track, and Octopus Energy accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about business energy suppliers, British Gas Business appeared in all five answers and Octopus Energy in four. Octopus Energy was mentioned before British Gas Business in three out of five answers.

Among business energy suppliers in the United Kingdom in September 2026

Who do people search for more?

British Gas Business, about 5 searches for every 1 for Octopus Energy

British Gas Business 14.8K searchesOctopus Energy 2.9K searches

Who does AI mention more?

British Gas Business, mentioned in every answer we collected

British Gas Business in 5 of 5Octopus Energy in 4 of 5

Who does AI recommend more?

Octopus Energy, named ahead of British Gas Business in 3 of 5 answers

Octopus Energy first in 3British Gas Business first in 2

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Top business energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Gas Business appeared in all five answers. Octopus Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Octopus Energy was listed before British Gas Business in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. British Gas Business1st
  2. Octopus Energy2nd
  3. E.ON Next3rd
  4. EDF4th
  5. Crown Gas & Power5th
  6. Opus Energy6th
  7. Yü Energy7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business energy suppliers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is British Gas Business or Octopus Energy more popular in search?

This chart shows how often people search Google for British Gas Business and Octopus Energy by name. Each line represents a brand's share of searches for all seven business energy suppliers we track, month by month, from searches in United Kingdom.

British Gas Business and Octopus Energy among business energy suppliers in the United Kingdom, by month

Share of searches by month for British Gas Business, Octopus Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthBritish Gas BusinessYü EnergyCrown Gas & PowerOctopus EnergyEDFOpus EnergyE.ON Next
Oct 202536%36%7.1%7.1%7.1%4.6%2.1%
Nov 202535.2%35.2%8.4%7%7%4.7%2.6%
Dec 202540%32.8%7.9%6.3%6.3%4.3%2.4%
Jan 202636.1%36.1%8.8%7.1%5.9%3.9%2.1%
Feb 202637.7%37.7%7.4%6.1%4.8%4.1%2.2%
Mar 202633.5%41%6.6%6.6%6.6%2.9%2.9%
Apr 202634.6%42.3%6.8%5.6%5.6%3%2.1%
May 202633.4%40.8%8%6.6%5.2%3.6%2.4%
Jun 202637.8%37.8%7.4%6.1%6.1%2.6%2.2%
Jul 202638.8%38.8%6.3%6.3%5%2.6%2.3%
Aug 202637.1%37.1%7.4%7.4%5.8%3.1%2.2%
Sep 202637%37%7.3%7.3%6%3.3%2.2%

How has the British Gas Business and Octopus Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom business energy suppliers in September 2026?

0 changes

Neither British Gas Business nor Octopus Energy moved beyond provider rounding among business energy suppliers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using British Gas Business’ and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Gas Business

1 branded search term

  • british gas business

Octopus Energy

1 branded search term

  • octopus business energy

How the Brand Demand Index is measured

Other head-to-heads among business energy suppliers

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