Brandwave

How popular isYü Energy?

In September 2026, people searched for Yü Energy by name about 14,800 times in the United Kingdom, about the same as the previous year. These searches made up 37% of all United Kingdom business energy supplier searches, placing Yü Energy second out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about business energy suppliers, Yü Energy appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Yü Energy is the second most searched of 7 competitors and the seventh most recommended in AI answers.

  1. British Gas BusinessShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Yü EnergyShare of searches 37%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. Crown Gas & PowerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Octopus EnergyShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. EDFShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top business energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yü Energy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yü Energy is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. British Gas Business1st
  2. Octopus Energy2nd
  3. E.ON Next3rd
  4. EDF4th
  5. Crown Gas & Power5th
  6. Opus Energy6th
  7. Yü Energy7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business energy suppliers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which business energy suppliers compete with Yü Energy?

Yü Energy against business energy suppliers in the United Kingdom, by month

Share of searches by month for British Gas Business, Yü Energy, Crown Gas & Power, Octopus Energy, EDF, Opus Energy, E.ON Next. The figures are in the table below the chart.

View monthly share of searches table
MonthBritish Gas BusinessYü EnergyCrown Gas & PowerOctopus EnergyEDFOpus EnergyE.ON Next
Oct 202536%36%7.1%7.1%7.1%4.6%2.1%
Nov 202535.2%35.2%8.4%7%7%4.7%2.6%
Dec 202540%32.8%7.9%6.3%6.3%4.3%2.4%
Jan 202636.1%36.1%8.8%7.1%5.9%3.9%2.1%
Feb 202637.7%37.7%7.4%6.1%4.8%4.1%2.2%
Mar 202633.5%41%6.6%6.6%6.6%2.9%2.9%
Apr 202634.6%42.3%6.8%5.6%5.6%3%2.1%
May 202633.4%40.8%8%6.6%5.2%3.6%2.4%
Jun 202637.8%37.8%7.4%6.1%6.1%2.6%2.2%
Jul 202638.8%38.8%6.3%6.3%5%2.6%2.3%
Aug 202637.1%37.1%7.4%7.4%5.8%3.1%2.2%
Sep 202637%37%7.3%7.3%6%3.3%2.2%

  1. 1.British Gas Business

    37%

    Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  2. 2.Yü Energy

    37%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  3. 3.Crown Gas & Power

    7.3%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  4. 4.Octopus Energy

    7.3%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  5. 5.EDF

    6%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  6. 6.Opus Energy

    3.3%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  7. 7.E.ON Next

    2.2%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Yü Energy and its closest rivals

Every comparison with Yü Energy

6 comparisons

How has branded search demand for Yü Energy changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yü Energy in the United Kingdom held steady at 14.8K.
  • Across the 12 months ending September 2026, Yü Energy’s share of searches among business energy suppliers in the United Kingdom increased from 36% to 37%.
  • Across the 12 months ending September 2026, Yü Energy’s share of searches among business energy suppliers in the United Kingdom peaked at 42.3% in April 2026 and was lowest at 32.8% in December 2025.

How did search popularity change for United Kingdom business energy suppliers in September 2026?

2 changes

  1. Opus Energy’s share of searches among business energy suppliers in the United Kingdom has gained ground for 3 months in a row, from 2.6% to 3.3% in September 2026.

  2. Estimated monthly branded searches for EDF in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Yü Energy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yü Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yu energy

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How the Brand Demand Index is measured

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