How popular isEDF?
In September 2026, people searched for EDF by name about 369,000 times in the United Kingdom, about the same as the previous year. These searches made up 6% of all United Kingdom business energy supplier searches, placing EDF fifth out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about business energy suppliers, EDF appeared in three of the five answers and was the fourth most recommended of the seven.
EDF is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.
British Gas BusinessShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Yü EnergyShare of searches 37%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Crown Gas & PowerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Octopus EnergyShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EDFShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top business energy suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EDF was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. EDF is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- British Gas Business1st
- Octopus Energy2nd
E.ON Next3rd- EDF4th
- Crown Gas & Power5th
Opus Energy6th- Yü Energy7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business energy suppliers
5 answers
Asked ChatGPT
“What's the best business energy supplier in the UK?”
Asked ChatGPT
“Which UK business electricity supplier has the cheapest rates?”
Asked ChatGPT
“Who are the main business gas and electricity suppliers in the UK?”
Searched Google, AI Overview
“business energy”
Searched Google, AI Overview
“business electricity”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which business energy suppliers compete with EDF?
Share of searches by month for British Gas Business, Yü Energy, Crown Gas & Power, Octopus Energy, EDF, Opus Energy, E.ON Next. The figures are in the table below the chart.
View monthly share of searches table
| Month | British Gas Business | Yü Energy | Crown Gas & Power | Octopus Energy | EDF | Opus Energy | E.ON Next |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 7.1% | 7.1% | 7.1% | 4.6% | 2.1% |
| Nov 2025 | 35.2% | 35.2% | 8.4% | 7% | 7% | 4.7% | 2.6% |
| Dec 2025 | 40% | 32.8% | 7.9% | 6.3% | 6.3% | 4.3% | 2.4% |
| Jan 2026 | 36.1% | 36.1% | 8.8% | 7.1% | 5.9% | 3.9% | 2.1% |
| Feb 2026 | 37.7% | 37.7% | 7.4% | 6.1% | 4.8% | 4.1% | 2.2% |
| Mar 2026 | 33.5% | 41% | 6.6% | 6.6% | 6.6% | 2.9% | 2.9% |
| Apr 2026 | 34.6% | 42.3% | 6.8% | 5.6% | 5.6% | 3% | 2.1% |
| May 2026 | 33.4% | 40.8% | 8% | 6.6% | 5.2% | 3.6% | 2.4% |
| Jun 2026 | 37.8% | 37.8% | 7.4% | 6.1% | 6.1% | 2.6% | 2.2% |
| Jul 2026 | 38.8% | 38.8% | 6.3% | 6.3% | 5% | 2.6% | 2.3% |
| Aug 2026 | 37.1% | 37.1% | 7.4% | 7.4% | 5.8% | 3.1% | 2.2% |
| Sep 2026 | 37% | 37% | 7.3% | 7.3% | 6% | 3.3% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 14.8K | +22.3% | -0.1 points | |
| 2, held 2nd | 37% | 14.8K | +22.3% | -0.1 points | |
| 3, held 3rd | 7.3% | 2.9K | +20.8% | -0.1 points | |
| 4, held 4th | 7.3% | 2.9K | +20.8% | -0.1 points | |
| 5, held 5th | 6% | 2.4K | +26.3% | +0.2 points | |
| 6, held 6th | 3.3% | 1.3K | +30% | +0.2 points | |
| 7, held 7th | 2.2% | 880 | +22.2% | 0 points |
37%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
37%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.1 points.
7.3%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
7.3%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
5.
EDF6%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
3.3%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
2.2%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare popularity between EDF and its closest rivals
Every comparison with EDF
17 comparisons
How has branded search demand for EDF changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for EDF in the United Kingdom held steady, from 370K to 369K.
- Across the 12 months ending September 2026, EDF’s share of searches among business energy suppliers in the United Kingdom decreased from 7.1% to 6%.
- Across the 12 months ending September 2026, EDF’s share of searches among business energy suppliers in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 4.8% in February 2026.
- Across the 12 months ending September 2026, EDF fell from 4th to 5th among business energy suppliers in the United Kingdom.
How did search popularity change for United Kingdom business energy suppliers in September 2026?
2 changes
Opus Energy’s share of searches among business energy suppliers in the United Kingdom has gained ground for 3 months in a row, from 2.6% to 3.3% in September 2026.
Estimated monthly branded searches for EDF in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are EDF’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using EDF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- edf
- edf business
- edf energy
- edf heat pump
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Where does EDF compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Energy suppliers | 5th of 11 | 10.1% | Show ranking |
| Business energy suppliers | 5th of 7 | 6% | Shown above |
| Heat pump installers | 6th of 6 | 3% | Show ranking |
Is EDF your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.