Brandwave

Ecotricity vs EDF:Which is searched more in the United Kingdom?

In September 2026, EDF had more branded searches than Ecotricity among energy suppliers in the United Kingdom. EDF had about 366,000 branded searches, while Ecotricity had 33,100. EDF made up 10.1% of all energy supplier searches we track, and Ecotricity accounted for 0.91%.

Share of searches among energy suppliers in the United Kingdom in September 2026Is Ecotricity or EDF more popular in search?
Ecotricity0.91%33.1K searches
vs
EDF10.1%366K searches

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Is Ecotricity or EDF more popular in search?

Compare the companies that supply gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ecotricity and EDF among energy suppliers in the United Kingdom, by month

Share of searches by month for EDF, Ecotricity. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Ecotricity and EDF comparison changed over the last 12 months?

3 findings
  • EDF was ahead of Ecotricity in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecotricity’s share of searches among energy suppliers in the United Kingdom moved from 0.56% to 0.91%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom moved from 9.2% to 10.1%, and its estimated monthly branded searches held steady at 366K.

How did search popularity change for United Kingdom energy suppliers in September 2026?

2 changes

  1. In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%.

  2. Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ecotricity’s and EDF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecotricity

1 branded search term

  • ecotricity

EDF

2 branded search terms

  • edf
  • edf energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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