Brandwave

E.ON Next vs Octopus Energy:Which is more popular?

In September 2026, Octopus Energy had more branded searches than E.ON Next among energy suppliers in the United Kingdom. Octopus Energy had about 1.2 million branded searches, while E.ON Next had 520,000. Octopus Energy made up 33.6% of all energy supplier searches we track, and E.ON Next accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about energy suppliers, both E.ON Next and Octopus Energy appeared in all five answers. Octopus Energy was mentioned before E.ON Next in three out of five answers.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

Octopus Energy, about 2 searches for every 1 for E.ON Next

Octopus Energy 1.2M searchesE.ON Next 520K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

E.ON Next in 5 of 5Octopus Energy in 5 of 5

Who does AI recommend more?

Octopus Energy, named ahead of E.ON Next in 3 of 5 answers

Octopus Energy first in 3E.ON Next first in 2

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both E.ON Next and Octopus Energy showed up in all five answers. Octopus Energy was listed before E.ON Next in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is E.ON Next or Octopus Energy more popular in search?

This chart shows how often people search Google for E.ON Next and Octopus Energy by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

E.ON Next and Octopus Energy among energy suppliers in the United Kingdom, by month

Share of searches by month for Octopus Energy, E.ON Next. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the E.ON Next and Octopus Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom energy suppliers in September 2026?

1 change

  1. In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using E.ON Next’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

E.ON Next

3 branded search terms

  • e on
  • e.on next
  • eon energy

Octopus Energy

1 branded search term

  • octopus energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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