Brandwave

EDF vs E.ON Next:Which is searched more in the United Kingdom?

In September 2026, E.ON Next had more branded searches than EDF among energy suppliers in the United Kingdom. E.ON Next had about 520,000 branded searches, while EDF had 366,000. E.ON Next made up 14.3% of all energy supplier searches we track, and EDF accounted for 10.1%.

Share of searches among energy suppliers in the United Kingdom in September 2026Is EDF or E.ON Next more popular in search?
EDF10.1%366K searches
vs
E.ON Next14.3%520K searches

Follow EDF vs E.ON Next and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is EDF or E.ON Next more popular in search?

Compare the companies that supply gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EDF and E.ON Next among energy suppliers in the United Kingdom, by month

Share of searches by month for E.ON Next, EDF. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the EDF and E.ON Next comparison changed over the last 12 months?

3 findings
  • E.ON Next was ahead of EDF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom moved from 9.2% to 10.1%, and its estimated monthly branded searches held steady at 366K.
  • Across the 12 months ending September 2026, E.ON Next’s share of searches among energy suppliers in the United Kingdom moved from 13.8% to 14.3%, and its estimated monthly branded searches moved from 548K to 520K.

How did search popularity change for United Kingdom energy suppliers in September 2026?

1 change
  1. In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using EDF’s and E.ON Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EDF

2 branded search terms

  • edf
  • edf energy

E.ON Next

3 branded search terms

  • e on
  • e.on next
  • eon energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.